#Japan #Call Center #Minato #BIZTEL #Wakana Matsumoto

BIZTEL and its New Campaign with Wakana Matsumoto

On May 12, 2026, BIZTEL, Japan's top cloud-based call center system for nine consecutive years, will launch its third commercial featuring actress Wakana Matsumoto. Managed by Link Inc., headquartered in Minato, Tokyo, the ad titled "BIZTEL, Let’s Dig Deep!" highlights the reasons why BIZTEL continues to be a preferred choice for many enterprises.

The Emerging Face of BIZTEL

Wakana Matsumoto has been the brand character since 2022. This new campaign involves a dialogue between Matsumoto and the dedicated staff of BIZTEL who work tirelessly in various departments such as business planning, sales, and service desk teams. Their interaction aims to uncover what sets BIZTEL apart from other systems in a saturated market.

The ad kicks off energetically with Matsumoto proclaiming, "Let’s dig deep into BIZTEL!" This phrase sets the tone for an engaging exploration of why BIZTEL is consistently the top choice, boasting over 2,000 client companies and being a leader in market share according to Deloitte Tohmatsu's research.

Behind the Scenes of the New Ad

In the commercial, Matsumoto visits the Link office to speak directly with BIZTEL employees. Through their conversations, she emphasizes the outstanding voice and support quality that BIZTEL provides, along with its adaptability to various business challenges. The campaign is not only about promoting the service but also giving the audience an insider's view of the company's ethos and the passion of its workforce.

The closing line, "BIZTEL is by your side at work," resonates with anyone seeking reliable communication solutions in their professional environment.

Campaign Details

• - CM Title: New CM "BIZTEL, Let’s Dig Deep!" (30 seconds)
• - Service Explanation Video: "BIZTEL, Let’s Dig Deep!" (6 minutes, 2 seconds)
• - Featured Actor: Wakana Matsumoto
• - Release Date: May 12, 2026
• - Platforms: Available on the web amongst other media
• - Video Links:

BIZTEL New Ad
Service Explanation Video
Making Movie

Insights from Matsumoto

After filming, Matsumoto expressed her enthusiasm, stating, “Talking to various departments allowed me to understand not just the service but also the dynamics of the staff at BIZTEL. The warmth of their welcome made the entire experience memorable.” Her connection to the brand evidently goes beyond just acting; she embodies the values that BIZTEL stands for.

Actor Profile: Wakana Matsumoto

Wakana Matsumoto hails from Tottori Prefecture and debuted as an actress in 2007. Since then, she has starred in several significant roles, including her breakthrough in the 2009 film Fujoshi Kanojo and gained acclaim for her performance in Gugyōroku which earned her the Best Supporting Actress award at the 39th Yokohama Film Festival. Her dynamic presence in dramas has called the phenomenon “Matsumoto Theater,” illustrating her growing impact in the industry. Looking forward, she will lead roles in several upcoming dramas and movies through 2026.

More About BIZTEL

Founded in 2006, BIZTEL has been a pioneer in cloud telephony services, offering a comprehensive range of business phone systems and call center solutions. With over 2,000 clients and continuous recognition for its market leadership in cloud-based call centers, BIZTEL stands out as a preferred choice for enterprises across Japan. More details can be found at the official BIZTEL site.

About Link Inc.

Link Inc. provides various subscription-based services, and has established itself as a leader in cloud technologies and telephony solutions, focusing on innovative offerings that extend to agriculture as well. Their website offers deeper insights into their diverse business operations here.

Media Contact

For further media inquiries or information about BIZTEL, the services, or the advertisement campaign, please refer to Link Inc.'s media site, LINK Watch!.