#Japan #Sports Nutrition #Yamagata #BASE FOOD #Ryusei Abe

BASE FOOD Signs Partnership with Ryusei Abe

BASE FOOD, a leading innovator in the development and sales of complete nutritional staple foods, has recently announced a supplier contract with professional basketball player Ryusei Abe from the B2 League team, Yamagata Wyverns. This collaboration is part of the company's ongoing initiative, the "BASE UP SPORTS PROJECT," designed to support athletes in their nutritional needs and enhance their physical performance.

As a company founded with the mission to innovate staple foods for better health, BASE FOOD aims to integrate comprehensive nutrition into daily life, thereby contributing to improved physical and mental wellbeing. Through the BASE UP PROJECT, they expand their reach into various domains, including sports, music, art, and culture, ultimately promoting a healthier society rich in smiles.

Overview of the BASE UP SPORTS PROJECT

Under the BASE UP SPORTS PROJECT, BASE FOOD will provide a variety of nutrition products to Ryusei Abe, ensuring he can easily access dietary supplements essential for performance and injury prevention. The products include the complete nutritional offerings from the BASE FOOD series, capitalizing on the growing awareness of the impact of nutrition in sports performance. This initiative highlights BASE FOOD's commitment to partnering with athletes and teams to elevate their capabilities through wholesome nutrition.

Ryusei Abe, born on September 19, 1995, in Yamagata City, has been playing basketball since he was in elementary school. Following a successful high school and university career contributing to his team's promotion from a second to a first division, he has pursued a professional path with strong affiliations, including stints with teams such as the Yokohama B-Corsairs, Tachikawa, and now Yamagata Wyverns. Known for his exceptional ball-handling skills and scoring ability, Abe is an up-and-coming talent in the basketball scene, ready to make a significant impact alongside BASE FOOD.

Abe's Commitment to Nutrition

In his own words, Abe expresses excitement over this partnership. "As a professional athlete, maintaining proper nutrition is crucial. I have been a fan of BASE FOOD products as snacks and am thrilled to incorporate these meals into my regimen for performance enhancement and injury prevention. I'm committed to leveraging this support for my growth and continuing to 'BASE UP' my abilities as an athlete."

Call For Project Participation

BASE FOOD is also inviting sports teams and athletes, both amateur and professional, to participate in the BASE UP SPORTS PROGRAM. This program provides a range of support activities, including product offerings, to help enhance athletic performance. Applications for this initiative and specific program details are available through their official channels.

The Benefits of BASE FOOD

BASE FOOD products are designed to deliver a balanced intake of nutrition – offering one-third of daily nutritional requirements in a single meal. The products utilize carefully selected ingredients, such as whole grains, soybeans, and chia seeds, combined through advanced technology to ensure great taste while maintaining essential nutrient balance. Since its inception in February 2017, BASE FOOD has seen explosive growth, reaching sales of over 200 million units and a regular consumer base exceeding one million individuals.

About BASE FOOD Inc.

Founded in April 2016, BASE FOOD Inc. operates with a mission to revolutionize staple foods and promote healthy living as a staple in society. As pioneers of complete nutritional offerings in Japan, they are dedicated to ensuring all individuals can enjoy meals that are not only convenient and delicious but also contribute to a sustainable society.

• - Established: April 5, 2016
• - Headquarters: Nakameguro, Meguro-ku, Tokyo
• - CEO: Shun Hashimoto
• - Business: Development and sales of complete nutritional foods
• - Website: BASE FOOD