#Egypt #Cairo #DFSK #E5 PLUS #El Tarek Automotive

DFSK Officially Enters the Egyptian Market with Strategic Vehicle Lineup

On December 22, 2025, DFSK, an innovative brand dedicated to new energy vehicles, held a prominent launch event in Cairo, Egypt. This event represented a significant moment for the brand as it introduced its strategic vehicle model, E5 PLUS, along with two additional products tailored for the Egyptian market.

The atmosphere was electrifying, as the pyramids of Giza were illuminated against the night sky, symbolizing a remarkable connection between advanced technology and ancient civilization. This launch was not just an entry into a new market; it marked a milestone in DFSK's two-decade journey of international expansion and commitment to the principles of electric mobility.

A Legacy of Reliability and Growth

With a presence in over 70 countries and a loyal customer base exceeding 550,000 users, DFSK has established a robust network of more than 1,000 sales and service centers globally. Their dedication to reliability remains steadfast as they navigate the transition towards electric and intelligent mobility. Vincent Zheng, Associate President of SERES Overseas BU, expressed the company's commitment at the launch, stating, "In collaboration with El Tarek Automotive Group, we’re introducing a new generation of vehicles that promise to combine reliability and intelligence, ensuring that the benefits of advanced technologies reach even more people worldwide."

Mohamed Tarek Ismail, Vice President of the El Tarek Automotive Group, echoed this sentiment, emphasizing their approach to sustainable growth by focusing on customer relationships and service quality. "We are not just selling cars; we are building lifelong relationships with our customers and striving to fulfill their needs. Our service excellence is key to our ongoing success," he commented.

The Vehicle Lineup

As Egypt pivots towards a greener future aligned with its Vision 2030, the demand for electric vehicles is rapidly increasing, fostered by rising environmental awareness and government incentives such as zero tariffs. This evolving market landscape provides a unique opportunity for DFSK's strategy of new energy and intelligent mobility.

The E5 PLUS, introduced as the flagship model post-brand revitalization, showcases five core attributes: design, spaciousness, intelligence, performance, and safety. It retains high cost-competitiveness while integrating advanced technologies, including intelligent voice interaction, a comfortable cockpit, and highly efficient battery management systems. This enables a broad spectrum of users to enjoy the perks of intelligent electrification.

Alongside the E5 PLUS, DFSK unveiled the E5 model, both offering practical, versatile electric mobility featuring the SERES Super Electric Hybrid System, ensuring high mileage capabilities. Additionally, they plan to roll out the gasoline-powered model 600, designed to cater to various mobility needs with its spacious and comfortable cabin, robust performance, and comprehensive safety features.

Building a Sustainable Ecosystem

The successful introduction of DFSK in Egypt is a strategic step in reviving the global brand presence. More than just a product launch, it reflects the company's long-term commitment to creating a user-centric ecosystem that grows alongside its partners. By actively listening to customer feedback and leveraging market insights, DFSK aims at continuous product development.

Moreover, DFSK provides its global sales outlets with digital tools and systematic support, leading to a more efficient and professional service network. Future investments will focus on training, digital tools, and regional marketing support, along with regular initiatives centered on enhancing knowledge of new energy products and customer service training.

With ongoing innovations, an ever-reliable product range, and a partnership-oriented model, DFSK aims to collaborate closely with local users and partners to shape a sustainable and intelligent future for mobility.