MTK Revamps Official Brand Site: Now Combining SPEEDER and ALTENA

On July 25, 2026, MTK proudly announces the launch of its revamped official brand website, which now serves as a unified platform for both its automotive accessories brand, SPEEDER, and its lifestyle product brand, ALTENA. This change reflects MTK's commitment to better serve its customers by presenting its products in a more accessible and informative manner.

Background of the Revamp

Previously, MTK operated as a diversified brand, offering a wide range of products. However, to convey the unique appeal of its offerings more clearly based on customer needs, the decision was made to reinvent the brand into two specialized segments: SPEEDER for automotive needs and ALTENA for everyday lifestyle enhancements. This strategic move allows the company to maintain the familiarity of its previous site layout while providing a seamless access point for the latest updates and services related to both brands.

Brand Introductions

1. SPEEDER

SPEEDER is dedicated to enhancing the safety and comfort of driving experiences. This brand provides functional products tailored to seasonal concerns and essential automotive accessories for unexpected situations.

Featured Products Include:

- Summer Cool Seats
- Winter Fabric Tire Chains
- Jump Starter

2. ALTENA

ALTENA focuses on enriching daily life by offering a variety of lifestyle products. This brand presents a vast array of items that improve home comfort, from appliances for indoors to tools for outdoor spaces, ensuring a convenient living experience.

Featured Products Include:

- Home Ice Maker
- Cordless Handheld Vacuum Cleaner
- Animal Repellent
- Artificial Turf
- Cordless Compact Electric Screwdriver
- Delivery Box

Main Content of the New Official Brand Site

The revitalized official brand website will serve as a hub for various updates and rich content aimed at making both SPEEDER and ALTENA more accessible and user-friendly. The site will feature:

- New Product Announcements & Latest News: Catch the latest buzz on new products and press releases as soon as they are available.
- Media Coverage Alerts: Be the first to know about appearances and features in television shows, magazines, and online platforms.
- Guidance to Various E-commerce Platforms: Enjoy a seamless shopping experience by directing users to popular e-commerce sites like Rakuten, Amazon, and Yahoo! Shopping.
- Official Social Media & Media Partnerships: Quick access to the official social media accounts on platforms such as Instagram, LINE, and YouTube. This will include exclusive video content and promotional campaigns unique to these platforms.

Name Change of Official Stores and Social Media Accounts

In line with this revamp, all official stores previously operating under the MTK brand name will transition to new affiliations. The Rakuten store dedicated to automotive products will now operate as the "SPEEDER Official Store," while the one for lifestyle products will be known as the "ALTENA Official Store."

In conclusion, MTK invites customers to continue their support and engagement with the newly launched SPEEDER and ALTENA brands. We are excited about the new opportunities this revamp presents and look forward to a long-lasting relationship with our valued customers.

Company Information: