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CreatorWeek Macao 2025: A Celebration of Creative Exchange

From October 24 to 28, 2025, Macao played host to CreatorWeek Macao 2025, a vibrant festival dedicated to celebrating creativity and cultural exchange. Co-organized by the Macao Government Tourism Office (MGTO) and Branded, the event drew in more than 185 groups of global content creators, collectively boasting a staggering fan base of nearly 2 billion. This remarkable gathering aimed to transform Macao into a youthful and innovative international tourism destination, greatly enhancing its global profile.

Over five days filled with cross-cultural collaborations, immersive experiences, and engaging workshops, participants were invited to explore Macao's unique blend of tradition and modernity. Through various activities, creators were able to share their diverse perspectives and creative insights, fostering deeper connections with audiences and fellow creators alike.

Event Highlights

Dynamic Programs and Workshops

The event kicked off with energetic parties held at the Wynn Palace Macau, where over 250 creators and industry leaders mingled and celebrated the start of this creative journey. Several prominent figures attended, including Maria Helena de Senna Fernandes, Director of MGTO, and Ben Wong, COO of Google Greater China, adding prestige to the festivities.

Conferences were a major centerpiece of CreatorWeek, attracting over 600 participants at Grand Lisboa Palace Macau. These discussions focused on pertinent topics such as market entry strategies, expansion in global markets, and the latest trends in the creator economy. Notably, insights were shared by senior executives from YouTube, Meta, and Gold House, providing attendees with valuable knowledge and networking opportunities.

The CreatorWeek Wellness Workshops at MGM MACAU featured fitness routine enhancements led by renowned creators, including Matt Tralli and Jacky Cai. These wellness sessions blended creativity and mindfulness, allowing participants to rejuvenate while honing their creative skills.

Live Performances and Cultural Exchange

As part of its commitment to cultural exchange, the event featured CreatorWeek Live at Galaxy Macau, showcasing talents from South Korea, Japan, and the Philippines. This two-night gathering celebrated cultural diversity through music and performance, drawing fans together to enjoy shared experiences.

In an effort to nurture emerging talents, the CreatorWeek Academy offered hands-on training to around 120 new creators. Guided by industry veterans, the academy equipped participants with skills in content production, audience engagement, and brand collaboration, ensuring the next generation of creators was well-prepared to make their mark.

Local Community Engagement

A special highlight was the Local Community Tour, which paired 20 international creators with 20 Macao-based ambassadors. Through this initiative, participants explored local neighborhoods, tasted authentic cuisine, and co-created content that showcased Macao's unique East-meets-West identity. Their storytelling aimed to spread Macao's charm globally, emphasizing its vibrant community spirit.

As noted by Cheng Wai Tong, Acting Director of MGTO, content creators today serve as crucial storytellers, revealing Macao's multicultural tales to a global audience in engaging and heartfelt manners. Director Maria Helena de Senna Fernandes echoed these sentiments, pointing to the creator economy's potential to generate significant business value amid evolving consumer behaviors.

Looking Ahead

With the successful conclusion of CreatorWeek Macao 2025, Macao continues to reinforce its image as an international creative hub, mirroring the convergence of both Chinese and Western cultures. The city is committed to advancing its global influence, inspiring future collaborations and creative innovations.

For those interested in future updates and highlights, further details can be found on the official website at www.creatorweek.live, or through social media channels @visitmacao on various platforms, including Instagram, Facebook, YouTube, TikTok, and RED.