#Japan #Yokohama #Pony Canyon #18TRIP #Regional Promotion

Pony Canyon Unveils Latest Sustainability Initiatives

Pony Canyon, a prominent player in the entertainment industry, has always believed in harnessing its creativity and production capabilities to contribute to a sustainable society. Established in 1966, the company has expanded its reach across music, video, publishing, and event planning, continuously engaging in initiatives that promote regional revitalization, cultural inheritance, and educational support.

In this article, we highlight some key initiatives undertaken from December 2025 to February 2026 that reflect Pony Canyon's commitment to sustainability and community engagement.

Enhancing Tourism Through The Promotion of Historical Culture: Participation in "Oshiro EXPO"

Recently, Pony Canyon participated in the "Oshiro EXPO", one of Japan's largest events dedicated to castle architecture, held at Pacifico Yokohama. With the involvement of esteemed historian Dr. Yu Hirayama and historical YouTuber Mr. Bushido, the event reached its milestone 10th anniversary, drawing an astounding 23,017 visitors. This influx of attendees can be attributed in part to the promotional activities leading up to the airing of the 2026 NHK historical drama "Toyotomi Brothers!". Many local governments and organizations participated, showcasing exhibits and lectures designed to highlight regional attractions. The collaboration fostered connections with visitors who have a keen interest in history and culture, thereby enhancing opportunities for promoting regional tourism and cultural outreach.

Regional Promotion through Education and Culture: Collaboration with Yamato-Koriyama City

Taking advantage of the buzz surrounding the upcoming NHK drama "Toyotomi Brothers!", Pony Canyon has partnered with Yamato-Koriyama City in Nara Prefecture for a unique local promotion campaign. With the supervision of Dr. Hirayama, Pony Canyon produced supplementary textbooks and organized public talk events that attracted around 800 residents. This initiative aims not only to entice tourists but also to cultivate a deeper understanding and pride in local history among citizens—a blending of education, culture, and community collaboration that fosters civic pride.

Digital Distribution for Regional Brand Enhancement: Collaboration with Takatsuki City

In a creative endeavor, Pony Canyon collaborated with Takatsuki City in Osaka Prefecture to broadcast a unique "Shogi Match" between the Mayor of Takatsuki and the Mayor of Shimamoto on Niconico Live. This event aims to strengthen the city’s brand identity as "Shogi Town" and featured commentary from well-known entertainers and professional shogi players. The live event garnered over 105,000 viewers, with more than 3,000 comments, serving as an effective platform to disseminate regional stories far and wide.

Promoting Exploration Through IP and Tourism: "18TRIP" x Yokohama City Campaign

Aligning with the live event in Pacifico Yokohama related to the mobile game "18TRIP", Pony Canyon initiated a collaborative campaign with Yokohama City. The campaign featured a digital stamp rally across four districts of Yokohama and various photo spots, encouraging fans to explore areas related to the game they may not have visited before. This immersive tourism experience, interconnected with the game's themes, bolstered exploration and rediscovery of the region's charms.

Looking Ahead

Pony Canyon remains dedicated to utilizing its expertise in content creation, production, and promotion to foster cultural inheritance and revitalization of local communities. Through its entertainment prowess, the company aspires to contribute meaningfully to a sustainable society, ensuring that its efforts resonate not just within the industry but also in the lives of those in the communities it touches. As we move towards the future, Pony Canyon's commitment to these values will continue to drive its projects and initiatives, reinforcing the importance of sustainability in entertainment and beyond.