Unleash a Refreshing Citrus Burst with 'Ilari Reset' Launching in June 2026

A Refreshing Addition: 'Ilari Reset'

Get ready for a new kind of refreshment with the launch of 'Ilari Reset', a unique drink by House Wellness Foods. Set to hit convenience stores and station shops across Japan on June 22, 2026, this innovative beverage is designed to instantly rejuvenate and invigorate your senses with its delightful citrus flavor, enhanced by the cooling sensation of carbonation.

Development Story: Creating a New Category

House Wellness Foods took a fresh approach to beverage innovation with 'Ilari Reset'. Driven by their dedication to supporting consumers’ lifestyles and healthy rhythms, the company identified a growing demand for a product that provides immediate freshness in our fast-paced world. After conducting rigorous research, they recognized that many individuals desire a quick pick-me-up during their day.

Tapping into years of spice research within the House Foods Group, 'Ilari Reset' was crafted using GABA, spice aromatic components, a blend of three B vitamins, and a unique cooling flavor. This drink stands to introduce a brand-new category of refreshment—what the company calls the 'Instant Refreshing Category'—filling a void that previously existed in the market.

A Burst of Flavor When You Need It Most

With every sip of 'Ilari Reset', expect a refreshing citrus taste that instantly clears your mind and invigorates your spirit, making it the perfect choice for those seeking rejuvenation at work or on the go. Infused with a blend of GABA, spices, B vitamins, and a cooling taste, its 140ml size is ideal for quick consumption, ensuring the perfect energy boost before meetings.

The drink’s invigorating carbonation and refreshing cooling effect provide the ultimate sensation of cleanliness in every sip. The citrus flavor, although made without actual fruit juice, is engineered to be as refreshing as possible, perfect for easing fatigue and promoting well-being.

Perfect for Busy Professionals

Made specifically for busy individuals looking for quick refreshment, 'Ilari Reset' is your go-to beverage during coffee breaks, lunch hours, or even just moments of downtime. Available in convenience stores and station shops nationwide, it’s never been easier to grab a bottle when you’re out and about.

Features of 'Ilari Reset'

- Packed with ingredients like GABA, spice aromatic components, and B vitamins (B1, B6, Niacin) alongside a cooling flavor.
- Experience a burst of carbonation and a refreshing cooling sensation with every drink.
- Delivers an instant refreshing citrus flavor.

Please consult your doctor if you're on medication, receiving treatment, pregnant, or nursing before consuming this product. It is recommended to enjoy one bottle per day.

Marketing Strategy

To promote 'Ilari Reset', House Wellness Foods plans an extensive advertising campaign starting in July 2026, primarily targeting the bustling Tokyo metropolitan area. The campaign will feature talented duo Korokoro Chikichiki Peppers, utilizing their engaging energy and dynamic expressions across various media, including trains, station ads, and online platforms.

About Korokoro Chikichiki Peppers

Korokoro Chikichiki Peppers, consisting of Nadal and Nishino Hayato, is a popular comedy duo formed in 2012 after both met at the Osaka branch of the NSC (Nippon School of Comedy). Their unique comedic style, combined with Nadal's vibrant personality and Nishino's sharp wit, continues to captivate audiences. The pair won the coveted title of King of Comedy in 2015, propelling them into stardom. Today, they remain active in various entertainment fields, showcasing their creativity and depth in comedy.