Koala Eco Reflects on an Intentional Year of Growth and Purpose as 2026 Approaches

Koala Eco's Journey in 2025: A Year of Purpose and Growth

As 2025 comes to a close, Koala Eco is proud to reflect on a transformative year that redefined its approach to home care and wellness. Founded by Jessica Bragdon and Paul Davidson, the brand specializes in mood-enhancing cleaning and personal care products made with Australian botanicals and essential oils. This year, Koala Eco showcased its commitment to both performance and sustainability, solidifying its place not only as personal care advocates but also as environmental stewards.

The year has seen Koala Eco successfully expand its reach around the globe, thanks to innovative partnerships and an impressive retail footprint. The brand's mission of making eco-friendly products more accessible led to the repackaging of six million recycled plastic bottles and the prevention of 4.3 million liters of harsh cleaning agents from polluting waterways. The culmination of these environmental efforts was recognized with a 2025 Leaping Bunny certification, highlighting Koala Eco's adherence to cruelty-free practices.

Among Koala Eco’s landmark achievements was the entrance into Whole Foods Market late in the year. The renowned grocery chain began stocking ten of Koala Eco’s flagship products both in-store and online, introducing the brand's offerings to a broader audience. This addition aligned with partnerships with several renowned retailers like Happier Grocery, Harris Farm, and online platforms such as iHerb and Good Eggs. This year not only saw Koala Eco grow its shelf space but also its brand visibility and popularity among consumers.

In 2025, strategic creative collaborations flourished, exemplified by Koala Eco's limited-edition Laundry Wash produced in partnership with sustainable fashion label Christy Dawn. An unexpected highlight came when celebrity Kendall Jenner included Koala Eco products in her holiday gift guide, exposing the brand to millions via her Instagram. The brand also highlighted its community connections through the