#United States #Dallas #Chili's #Margarita Club #National Margarita Day

Chili's Launches the Margarita of the Month Club

As National Margarita Day approaches on February 22, Chili's Grill & Bar is elevating its much-loved Margarita of the Month program by introducing it as an official club. This move has been inspired by passionate fans who flock to Chili's every month to try the latest margarita creations. In 2025 alone, the brand served nearly 30 million margaritas, solidifying its position as a leading contender in the restaurant industry.

Exciting Launch

The Margarita of the Month Club aims to celebrate this vibrant margarita culture. To accompany the launch, Chili’s has curated a unique line of collectible merchandise, available to everyone, which features the brand’s signature red booths set against chic backdrops in a series of short films. The collection has a yacht-club appeal that perfectly complements the casual dining atmosphere at Chili's.

The Perks of the Club

Guests aged 21 and older can join the Margarita of the Month Club for free, allowing them to track the limited-edition margaritas they enjoy each month. The program showcases a diverse range of margaritas inspired by different cultures or seasonal themes, all available for just $6.

Exclusive Merchandise

The merchandise offering includes:

• - Cabana Shirt – Green or Pink ($45): A stylish, short-sleeve button-up featuring Margarita of the Month Club graphics that provide optimal comfort while sipping drinks at Chili's.
• - Crewneck ($60): A cozy piece designed for relaxed evenings, featuring margarita-themed embroidery that celebrates club membership.
• - Polo Shirt – Various Colors ($45): This throwback classic mixes sporty style with a nod to Chili's margarita heritage, suitable for both casual outings and happy hours.
• - Snapback Athletic Hat – Green or Pink ($30): A fun, lightweight cap that perfectly represents the club's spirit.
• - Salt Brim Snapback Hat ($30): A chic snapback that further reflects the club's identity with tasteful graphics.
• - Crescent Bag ($25): A nylon bag offering a stylish option for carrying essentials like a souvenir swizzle stick or snacks.
• - Plastic Keychain ($5): An eye-catching keychain that shares club messaging.
• - Club Field Book (Free with every order): A collectible booklet designed to help members document their margarita journey throughout the club.

Special Promotions

To mark the launch and National Margarita Day, Chili's will be hosting in-restaurant celebrations at participating locations. Guests can indulge in special margarita offerings such as:

• - $5 Tequila Classic: A refreshing margarita made with Cuervo Tradicional Blanco, triple sec, house-made sour, and garnished with a lime wedge.
• - $6 StrawEddy Margarita: A returning fan-favorite that's available all February, made with Lunazul Blanco Tequila and Deep Eddy Lemon Vodka.
• - $7 PATRÓN Frozen Marg: A premium frozen option combining PATRÓN Silver Tequila with lime juice for a refreshing treat.

Join the Fun

Margarita lovers can register for the Margarita of the Month Club and explore the exclusive merchandise beginning February 11 at 10 a.m. ET via chilis.com/motmclub. This offer invites all enthusiasts to join in the excitement without the need for an alcohol purchase, making it accessible to everyone.

Chili's is renowned for its contributions to the casual dining experience, famously serving items like Big Mouth Burgers®, Crispy Chicken Crispers®, and, of course, margaritas. As a flagship brand of Brinker International, Chili's has a rich history dating back to 1975 and operates over 1,600 locations across multiple countries. The brand prioritizes creating memorable dining experiences, often involving its social media-savvy customers in unique promotional activities. With initiatives like the Margarita of the Month Club, Chili's continues to innovate and engage its loyal fan base while celebrating the joy of good food and great company.