#USA #Memphis #Air Quality #Premium Guard Inc. #ViAQ

Premium Guard Inc. Receives 2025 MOTOR Top 20 Award

Premium Guard Inc. (PGI), a prominent player in automotive manufacturing, has recently been celebrated as a 2025 MOTOR Top 20 Awards winner. Their innovative tool, the ViAQ™ (Vehicle Interior Air Quality) Diagnostic Tool, has been recognized for revolutionizing cabin air filter maintenance. The award symbolizes excellence in automotive technology, and PGI's achievement showcases their dedication to enhancing vehicle maintenance practices.

Addressing a Critical Need for Air Quality

In today's world, as awareness of air quality grows, the importance of cabin air filters cannot be overstated. They play a vital role in shielding both drivers and passengers from dust, pollen, and other particulate matter. However, for a long time, there lacked an efficient way to assess these filters’ actual performance during use. Traditionally, replacement decisions depended on mere mileage estimates or superficial visual inspections, which often fail to detect invisible pollutants embedded within the filters. This shortcoming made effective air quality maintenance a challenge for vehicle owners and service providers alike.

ViAQ steps into this gap with pioneering technology designed to evaluate cabin air filter effectiveness through an analysis of the air within the vehicle. What sets ViAQ apart is its ability to provide this analysis in a non-invasive, rapid, and highly reliable manner, permitting assessments without the need to remove or inspect the filter directly.

A Game-Changer for Vehicle Maintenance

ViAQ’s core function is its ability to deliver clear insights about particulate levels and remaining service life directly to automotive technicians and service providers. The tool alleviates previous uncertainties surrounding filter replacement by offering measurable data. Thus, vehicle operators can make better-informed decisions regarding their maintenance activities rather than relying on guesswork or outdated practices.

The CEO and Founder of PGI, Anan Bishara, expressed his excitement about this recognition, noting that the ViAQ tool marks an important evolution in transparency and reliance on empirical data for vehicle maintenance. He stated, "For the first time, service providers and consumers alike can rely on measurable data to protect in-vehicle air quality and safeguard drivers' and passengers' health."

Upcoming Rollout and Consumer Impact

As part of PGI’s strategy, they are finalizing pilot programs collaborating with select retail and service partners to ensure that the ViAQ tool is accessible to a wide range of users. The broader availability of ViAQ is expected in early 2026, targeting both DIY enthusiasts and professional service providers in the automotive sector. This forward-looking approach firmly aligns with PGI’s mission to elevate industry standards in filtration technology, emphasizing not only innovation but also health and safety.

By introducing ViAQ, PGI not only sets a new benchmark but also places a steadfast commitment towards maintaining clean, breathable air for vehicle occupants everywhere. The company aims to emerge as a leader in the filtration industry, continuously paving the way for future advancements in automotive air quality technology.

To learn more about the 2025 MOTOR Top 20 Awards and explore all the recognized winners, visit MOTOR's Official Website.

About Premium Guard Inc.

Founded with a vision of creating high-quality automotive products, Premium Guard Inc. focuses on designing, manufacturing, and distributing state-of-the-art products for various filter markets, including automotive, diesel, and powersport industries. Situated in Memphis, Tennessee, PGI operates nearly 1.5 million square feet of distribution space across North America and prides itself on delivering top-notch customer service and unparalleled product excellence. With notable innovations such as ViAQ, PGI continues to shape the future of automotive filtration solutions.