#Germany #ZEISS #Hyundai Mobis #Norderstedt #tesa

QuadAlliance Revolutionizes Automotive Display Technology

In an era where vehicle technology is rapidly evolving, a new partnership named the QuadAlliance is set to redefine the future of automotive displays. Comprising four industry leaders—tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis—this coalition aims to develop cutting-edge holographic windshield displays (HWD) that will transform the way information is presented to drivers.

The Vision Behind the QuadAlliance

Announced on February 3, 2026, the QuadAlliance combines the unique strengths of each partner to create a seamless integration of holographic technology into automotive windshields. This innovative solution will address several challenges faced by today's smart vehicles, ensuring that crucial driving information is more accessible and reducing visual clutter within the cockpit environment.

Holographic windshield displays will serve as transparent interfaces that provide real-time information directly within the driver's sightline, reducing the need for additional screens. With advances in holography, these displays will not only enhance aesthetics but also improve safety by minimizing distractions.

The Advantages of Holographic Windshield Displays

The development of holographic displays is driven by the need for increased functionality and user engagement within vehicles. Key benefits of this technology include:

• - High Transparency: Achieving more than 92% transmittance, the technology ensures that the displays will remain unobtrusive while delivering critical information.
• - Flexible Design: The compact design allows for larger displays housed within a sleek package, adaptable to various windshield shapes.
• - Incredible Brightness: Capable of producing an impressive >10,000 nit brightness, these displays will be visible even in direct sunlight, ensuring clarity regardless of external conditions.
• - Future-Ready: The technology supports 4K resolution and beyond, keeping pace as display technology continues to evolve.
• - Safety and Comfort: With features like distracted control visibility and dual eyebox capabilities, passengers can share content comfortably without compromising driver focus.
• - Environmental Efficiency: The new displays are expected to enhance light-use efficiency and contribute to significant weight reductions, ultimately lowering CO₂ emissions.

A Comprehensive Approach to Production

The QuadAlliance partners strive to commence series production of these state-of-the-art displays by 2029. This ambitious timeline is made possible by the integration of their respective technologies and processes, ensuring that original equipment manufacturers (OEMs) have access to a reliable, validated platform.

• - tesa will leverage its expertise in materials to ensure the accurate replication of holographic films, while ZEISS will provide advanced optical design and master development.
• - Saint-Gobain Sekurit's role will focus on incorporating these films into windshield glass, enhancing both functionality and durability.
• - Hyundai Mobis will ensure that the human-machine interface (HMI) integrates flawlessly, providing exceptional display performance.

By unifying their efforts, the alliance aims to simplify the development process for OEMs, shorten lead times, and provide a reduced-risk pathway to large-scale production.

A New Era of Automotive Experience

As articulated by Dr. Ingrid Sebald, CTO of tesa SE, the automobile's windshield is transitioning from a mere surface to an interactive portal that enhances user experience. This partnership is setting new benchmarks in display technology, merging aesthetics with functionality to create immersive driving experiences.

The QuadAlliance not only promises to elevate in-car experiences but also serves as a model for collaborative innovation in vehicle technology. By integrating advanced holographic displays into windshields, these companies are positioned to redefine the connectivity between drivers and their vehicles, ultimately setting a new standard for the automotive industry.

Conclusion

The future of automotive displays looks promising with QuadAlliance paving the way. As this technology advances, it opens up exciting possibilities for smarter, more intuitive vehicles that prioritize safety and user engagement. The automotive industry stands on the brink of a revolution, poised to transform the driving experience as we know it today.