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FamilyMart Sees Explosive Growth in Osechi Reservations for 2026

As the festive season approaches, FamilyMart, a leading convenience store chain in Japan, has reported a remarkable increase in early reservations for their Osechi offerings for New Year 2026. From September 24, 2025, reservations for all 35 types of Osechi became available online and at approximately 16,000 stores nationwide, excluding Okinawa. Initial data indicates that online reservations have surged to an impressive 146% compared to the same date last year, reflecting early shopper enthusiasm. This year's early-bird discounts seem to be a significant factor in this positive trend.

According to a survey conducted by FamilyMart, 86% of respondents expressed interest in taking advantage of early-bird pricing for Osechi. Additionally, 71% admitted to having previously used early discounts, showcasing a growing consumer awareness around budgeting for traditional New Year's celebrations amidst rising living costs. With inflation placing a strain on household budgets, more shoppers are drawn to these early-bird opportunities, resulting in an increased volume of reservations leading up to the holidays.

Historically, the peak reservation period last year occurred on November 5, the last day for early discounts, where approximately 60% of all reservations were completed before the end of November. About 30% of total reservations were made during the early-bird period, demonstrating its popularity. In response to the marked interest in early discounts, FamilyMart expanded their early-bird offerings from seven to ten items this year, including renowned Osechi from the prestigious catering firm, Yahokihon Store, which has been celebrated for over 300 years.

Exclusive Early-Bird Offerings

The Yahokihon Store Osechi is crafted with a focus on quality ingredients and meticulous preparation methods, ensuring a delightful blend of both taste and presentation. Highlighted options include:

• - Yahokihon Store's Two-Tier Osechi (30 items for 3 people): Normally priced at 18,360 yen, it is available for an early-bird special of 16,524 yen, offering flavors that balance traditional Japanese tastes with Western influences.
• - Shichijuni Kou's Three-Tier Osechi (55 items for 3-4 people): Expertly designed by celebrated chefs, this Osechi is a fusion of Japanese, Western, and Chinese cuisines, igniting a unique culinary experience from a regular price of 22,680 yen to an early-bird rate of 20,412 yen.
• - Kyoto Shōzan Osechi (42 items for 3 people): Featuring captivating lobster and other traditional dishes, this sumptuous tier will be offered at a discount of 1,600 yen.
• - New Otani Hotel's Three-Tier Osechi (45 items for 3-4 people): This luxurious offering showcases traditional ingredients alongside Western favorites, available at a reduced rate of 22,356 yen.

The focus on quality and diversity in Osechi choices seems to resonate well with consumers, leading to early interest and excitement around the New Year season.

How to Place Your Order

Reservations for the early-bird discount can be made from September 24 to November 6, 2025, and standard reservations will continue until December 22, 2025. Orders can be placed at any FamilyMart store or online via FamilyMart's website.

Conclusion

FamilyMart's insightful approach reflects a deep understanding of consumer behavior during these challenging economic times. Their commitment to enhancing customer experiences through well-loved traditions strengthens their position as a trusted corner store in households across Japan. As the New Year draws near, their offerings are set to enrich festive gatherings for families nationwide.

The festive season is not just about food, but also about tradition, family bonding, and celebration, and FamilyMart aims to cater to all these elements effectively. As we look forward to 2026, the reverberations of this increased interest in early reservations point towards a spirited and bustling New Year celebration for many.