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Stellantis Puts Customer Choice First at the 2026 Detroit Auto Show

As the automotive world turns its gaze towards the 2026 Detroit Auto Show, Stellantis takes center stage, bringing a thrilling showcase of vehicles and experiences that embody customer choice and innovation. Attendees will witness an exhilarating display of work from brands including Jeep, Ram, Dodge, Chrysler, Fiat, and Alfa Romeo, all aimed at highlighting modern automotive performance, electrification, and adventure.

Jeep: The Spirit of Adventure

Jeep continues to expand its legendary lineup by debuting the all-new 2026 Jeep Cherokee. This SUV features a turbo hybrid engine, combining rugged capability with outstanding fuel efficiency, estimates suggesting it achieving 37 mpg combined. In addition to the Cherokee, the all-electric Jeep Recon will make its much-anticipated debut, boasting 650 horsepower and 620 lb.-ft. of torque designed to conquer the toughest terrains.

Moreover, visitors can experience the renowned Camp Jeep, which offers thrilling ride-along experiences that showcase Jeep's off-road prowess. As Jeep celebrates its 85th anniversary, this immersive engagement emphasizes the brand’s commitment to adventure and customer excitement.

Ram: Power Meets Performance

Ram is also making waves at the show with the reintroduction of the iconic 5.7-liter HEMI® V-8 in the 2026 Ram 1500. This powertrain, enhanced with eTorque technology, promises an exceptional performance. Adding to the excitement is the launch of the 2027 Ram 1500 SRT TRX, which will be unveiled, showcasing RAM's dedication to muscle and capability with the fastest gas production pickup truck in the world.

Further highlighting Ram's commitment to power, the 2027 Ram 2500 Power Wagon arrives with new diesel options and the Ram 1500 REV, designed with a 92 kWh battery pack offering an impressive range of up to 690 miles. The excitement doesn't stop there, as their NASCAR race truck makes its public debut, symbolizing Ram's commitment to performance both on and off the track.

Dodge: Muscle Cars with a Modern Twist

Dodge brings its muscle car heritage to the forefront with an exciting lineup that includes the 2026 Dodge Charger R/T and the high-performance Dodge Charger Daytona, which offers a blend of classic muscle with modern efficiency. The Charger R/T is expected to deliver 420 horsepower and remarkable acceleration, while the Dodge Charger Daytona, with 670 horsepower, is turning heads as the world’s quickest muscle car, capable of a 0-60 mph time of just 3.3 seconds.

The versatility and performance of Dodge are evident as they feature models with multiple engine options, appealing to a broad range of consumers.

Chrysler: Innovative Family Solutions

Chrysler isn’t left behind, showcasing the Pacifica Grizzly Peak concept which reimagines this award-winning minivan as a capable overlanding vehicle. In addition, the Chrysler Pacifica Stow ‘n Go Challenge offers an interactive experience that engages families in fun, practical demonstrations of the van's innovative seating and storage capacities.

Fiat and Alfa Romeo: Stylish Sustainability

Fiat makes a statement with the 2025 Fiat 500e Giorgio Armani Collector's Edition, which merges elegant Italian design with sustainable driving. At the same time, Alfa Romeo elevates its premium compact SUV offering with the refreshed 2026 Tonale, characterized by stunning Italian aesthetics combined with advanced performance technologies.

Looking Ahead: Significant Investments

Stellantis has announced a $13 billion investment aimed at enhancing its footprint in the U.S. market over the next four years. This strategic investment intends to introduce five new products while creating 5,000 jobs, reflecting Stellantis' commitment to innovation and job creation in America.

In conjunction with these advancements, Stellantis will reveal its limited-edition vehicles celebrating the America250 initiative, marking the 250th anniversary of the signing of the Declaration of Independence.

As the 2026 Detroit Auto Show unfolds, Stellantis is set to capture the essence of modern mobility, demonstrating that the future of driving is not just about vehicles but the enriching experiences they create for consumers. With abundant selections across various styles and technologies, Stellantis is leading the charge in the automotive industry, proving that customer choice is truly at the forefront of their mission.