#Taiwan #Japan #Tokyo #FamilyMart #PlusPay

FamilyMart and PlusPay: Elevating the Shopping Experience for Taiwanese Tourists

As FamilyMart celebrates its 45th anniversary in September 2026, it continues to innovate and cater to its customers. In a bid to enhance the shopping experience for travelers from Taiwan, the company is collaborating with PlusPay, a popular electronic payment app in Taiwan. This exciting initiative aims to create more value for Taiwanese tourists visiting Japan.

Beginning on July 29, 2026, travelers using PlusPay for transactions in Japan will receive discount coupons directly in the app for use at FamilyMart stores across the country. This collaboration provides an excellent opportunity for Taiwanese visitors to save while experiencing the convenience and quality that FamilyMart offers.

Japan: A Top Destination for Taiwanese Tourists

Japan has become an increasingly popular travel destination for Taiwanese tourists, with the Japan National Tourism Organization (JNTO) reporting that the number of visitors from Taiwan is expected to reach 6.76 million in 2025, marking an 11% increase from previous years. This surge in tourism can be attributed to the ongoing popularity of travel to Japan and the expansion of flight routes connecting Taiwan to various regions in Japan.

During the first quarter of 2026, Taiwanese tourists were found to have the highest purchasing power among foreign visitors, spending a staggering ¥388.4 billion, which represents 16.6% of total foreign tourist spending in Japan. FamilyMart and PlusPay are dedicated to enhancing shopping experiences for this growing demographic, allowing them to enjoy discounts and a smooth shopping journey.

Campaign Highlights

The campaign is straightforward and designed to be user-friendly. Taiwanese tourists who utilize PlusPay during their stay in Japan will receive a push notification for an exclusive discount coupon once they make a transaction. To claim the discount, users simply need to follow the link from the notification to access the designated page. By making purchases at FamilyMart and paying through PlusPay, visitors can easily apply the discount at checkout.

Coupon Details:

• - Discount: ¥50 off on selected sweet products.
• - Eligible Products: FamilyMart's special logo-ed sweets.
• - Coupon Availability: From July 29, 2026 (00:00) to February 20, 2027 (23:59)
• - Coupon Usage Period: From July 29, 2026 (00:00) to February 28, 2027 (23:59)

This initiative not only highlights FamilyMart’s commitment to providing valuable offers but also aims to create memorable experiences for Taiwanese visitors during their travels in Japan.

About PlusPay

PlusPay is a pioneering electronic payment brand in Taiwan that has introduced embedded payment technology for the first time in the region. It is widely accepted at FamilyMart stores in Taiwan, as well as across various e-commerce sites, restaurants, pharmacies, and public transport systems. The app boasts over 2.5 million members, showcasing its popularity and reliability.

To enhance the shopping experience for Taiwanese tourists in Japan, PlusPay allows payments via QR codes and barcodes, seamlessly integrating with local payment systems. Additionally, from July 1, 2026, to September 30, 2026, shoppers can receive a cashback of 5.5% on every purchase and enjoy waived international transaction fees of 1.5%. By combining these benefits with offers from participating banks, customers can achieve up to 40% in total savings, making their shopping experience even more rewarding.

In essence, this collaboration between FamilyMart and PlusPay exemplifies a growing trend in enhancing the travel experience for tourists. It enables visitors to focus on creating memories rather than worrying about cash transactions, thereby making shopping in Japan even more enjoyable.

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