Kia America Achieves Record First-Half Sales for 2025, Leading the Automotive Market

Kia America Achieves Unprecedented First-Half Sales in 2025



In a major achievement for the automotive market, Kia America reported an all-time high first-half sales volume of 416,511 vehicles for the year 2025. This marks an impressive 8% increase compared to the same timeframe last year, backed by a thriving retail sales segment that saw a remarkable 12% rise year-over-year. This exceptional growth underscores Kia's robust market performance and the popularity of its automobile offerings.

Among the star performers, the Kia Carnival saw an astonishing increase in sales, soaring by 57%, while the Telluride, widely regarded for its family-friendly features, experienced a 15% sales boost. Similarly, the Sportage contributed to the brand's success with a 9% increase in sales, and the newly introduced K4 added to these figures with a 7% rise. The brand also celebrated remarkable growth from specific models, with the K5 witnessing a whopping 170% increase and the Sorento making significant gains at 9%.

Kia's commitment to electrification is evident in the sales statistics as well, with hybrid sales skyrocketing by 70% year-over-year. This trend reflects a growing consumer interest in eco-friendly vehicles. The brand's sedan sales increased by 29%, complemented by a 9% growth in the SUV segment, signaling the broad appeal and diverse offerings of Kia's extensive lineup.

SeungKyu (Sean) Yoon, President and CEO of Kia North America, acknowledged the accomplishments, stating, "Despite fluctuating market conditions, Kia achieved record-breaking sales, driven by consumer demand for our well-designed and technologically advanced lineup. Core models like the Carnival, Telluride, Sportage, and K4 have set sales benchmarks, and with new electrified models including the 2026 EV9 Nightfall Edition, we anticipate this growth momentum to continue."

Upcoming Initiatives



Beyond celebrated sales figures, Kia America is set to participate in significant initiatives aimed at promoting electric vehicle (EV) adoption. The company will be present at the Electrify Expo events across the U.S., fostering awareness about the benefits of EV ownership. As North America's largest electric vehicle festival, it features numerous top electric brands, and Kia's involvement seeks to inspire consumers regarding the future of sustainable mobility. The company has plans for several events, with upcoming showcases at Electrify Expo Seattle on July 12-13, Electrify Expo Chicago from September 13-14, and Electrify Expo New York City from October 17-19.

Sales Performance Overview



Analyzing the sales from June and year-to-date, Kia continues to thrive:
  • - EV9 recorded 913 units sold in June, totaling 4,938 YTD.
  • - EV6 shows 680 units in June, reaching 5,875 YTD.
  • - K4/Forte maintained a steady sales number, with 11,564 units sold in June, resulting in 75,535 YTD.
  • - Notably, the K5 had a significant increase with 5,613 units sold in June, and an impressive YTD total of 34,565.
  • - The Soul, Niro, Seltos, Sportage, Sorento, Telluride, and Carnival also exhibited strong sales performance.

In total, Kia recorded 63,849 vehicle sales in June, surpassing last year's June figure of 65,929, accumulating a grand total of 416,511 vehicles for the first half of the year, up from 386,460 in 2024.

Conclusion



Kia America’s record-breaking sales figures for the first half of 2025 signify a pivotal moment in the automotive industry, showcasing the brand's adaptability and commitment to sustainability. With strong sales driven by popular models, a focus on hybrid and electric vehicles, and active participation in consumer engagement initiatives, Kia is poised for sustained success in the upcoming months. The company continues to solidify its position as a leader in innovation and customer satisfaction in the competitive auto market.

Headquartered in Irvine, California, Kia America’s reputation for quality is reflected in its numerous accolades, including recognition as one of the TIME World's Most Sustainable Companies of 2024. With a vast dealership network across the United States, Kia remains dedicated to providing consumers with an appealing range of vehicles that blend style, technology, and performance, ensuring a bright future for the brand and its customers.

Topics Consumer Products & Retail)

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