Asken and Big Echo Join Forces to Tackle Rainy Days with Karaoke!
Asken, an AI-driven meal management application with over 12 million members in Japan, has partnered with Big Echo, a popular karaoke chain, to launch an engaging campaign targeting those lethargic rainy days. Starting June 11, 2025, this collaboration aims to encourage healthy living through singing with the campaign titled "Let's Consume Calories Through Karaoke on Rainy Days!"
To celebrate this partnership, the campaign introduces Miki, Asken's new nutritionist character who will be seen wielding a microphone and offering health tips while singing. This is an exciting way for users to get moving and enjoy themselves, even when the weather is less than inviting.
Campaign Highlights
The campaign offers users of the Asken app a chance to join the "Let’s Have Fun Singing Karaoke and Burn Calories!" challenge, where participants can earn valuable discount coupons for use at Big Echo.
1.
10% Off Coupons for All - Simply join the campaign via the "Challenge" tab in the Asken app, and you’ll receive a 10% off coupon valid at Big Echo. The best part? You can use this coupon multiple times throughout the campaign!
2.
20% Off Coupons for Singing - After registering for the challenge, users who log their karaoke sessions in the app will earn a more substantial 20% off coupon! This means the more you sing, the more you save, encouraging a healthy singing spree.
Important Notes on Coupons:
- - The 20% off coupon is valid for a single use until August 31, 2025.
- - To use the coupon, users must download the official Big Echo app.
- - Please note that the two discount coupons cannot be combined.
- - You can redeem coupons at any Big Echo location across Japan.
Additionally, from June 11 to August 3, 2025, a special digital signage featuring commercials from Asken will be displayed in Big Echo venues, showcasing the innovative "Asken Shot"—a revolutionary feature that allows users to estimate calorie intake just by taking photos of their meals.
The Motivation Behind the Collaboration
This partnership blossomed from a shared desire to encourage people to stay active even when the weather is less than ideal for outdoor activities. Singing at karaoke can burn approximately 147 calories per hour—an amount comparable to brisk walking for 30 minutes. With the summer heat gradually approaching, the campaign is poised to inspire many to pursue healthy habits in a fun and enjoyable manner.
Asken is fully committed to its mission of enhancing the health of individuals, ensuring their suggestions and services cater to various lifestyles.
Insights into Big Echo
Big Echo provides clean and comfortable karaoke spaces, equipped with cutting-edge technology for the ultimate singing experience. Committed to customer satisfaction, the chain focuses on ensuring a safe and enjoyable environment for karaoke enthusiasts.
Check out Big Echo's official website
here and their app on the
App Store or
Google Play.
Discover Asken
Asken not only helps users manage their calorie intake effortlessly but also provides advice based on their dietary habits. By leveraging technology, Asken aims to serve as personal nutritionists for everyone, helping them understand their nutritional needs and maintain healthy lifestyle choices.
To learn more about Asken, visit their site
here or download the app on the
App Store or
Google Play.
As a pioneering company in nutritional management, Asken’s innovations underscore their commitment to improving public health, so why not sing your way to fitness this rainy season?