Osaka Point: A Seamless Loyalty Program via LINE with Osaka Metro

Osaka Metro Introduces Osaka Point: A Revolutionary Loyalty Program

Osaka Metro has launched an innovative service called Osaka Point, aimed at transforming urban mobility and enhancing consumer loyalty through its latest LINE mini-app. This app is set to go live on December 1, 2025, and was developed in collaboration with iRidge, a Tokyo-based technology company recognized for its expertise in digital transformation and app development.

Leveraging LINE Touch for Convenience

The first significant feature of Osaka Point is its integration with LINE Touch, a recently released feature that simplifies the process of earning loyalty points at partner stores. Users only need to have the LINE app installed on their smartphones; by merely tapping their devices to an NFC-compatible terminal, points can be accumulated without any additional steps such as registration. This makes the service incredibly user-friendly, especially for those who might be in a rush or unsure about how the points system works.

Context for the Osaka Point Service

The Osaka Point loyalty program is a part of Osaka Metro’s e METRO initiative. This strategy aims to enrich the urban experience in Osaka, allowing residents and visitors alike to enjoy various benefits while commuting and shopping. By linking this program with transportation systems like PiTaPa and ICOCA, customers can earn points not only for rides on the subway and city buses but also for purchases made at affiliated retail locations. This added value makes public transport not just a means of getting from point A to point B, but a part of a rewarding lifestyle.

Features of the Osaka Point Mini-App

1. Easy Access: The Osaka Point mini-app can be accessed through LINE, allowing users to start earning points immediately without any downloads or complicated setups. This direct approach is expected to encourage more customers to participate and engage with the loyalty program.

2. Smooth Transaction Experience: The mini-app includes links to various payment services, along with a convenient button for adding the Osaka Point icon to the home screen of the smartphone. This functionality aims to facilitate quick and efficient checkouts at participating stores, enhancing the overall shopping experience.

3. Improved Safety and Convenience: With the planned rollout of LINE Touch technology starting in January 2026, there will be even less hassle involved in utilizing the service. Users can begin transactions swiftly without being required to open their camera apps for QR code scanning, reducing security risks associated with barcode sharing.

4. Data-Driven Marketing Solutions: The management interface of the mini-app allows businesses to easily update promotional banners, facilitating timely marketing initiatives. User engagement analytics will be powered by Google Analytics, enabling store owners to track customer interactions with their digital content.

The Partnership with iRidge

iRidge was chosen as the development partner for this initiative due to their extensive experience in the transportation and retail sectors. They have a strong track record of implementing loyalty and coupon systems within LINE mini-apps, along with a recognized partnership within the LINE Yahoo Partner Program. Their capability to seamlessly integrate with LINE and support projects in collaboration with LINE Yahoo adds a layer of assurance that is critical for the success of this type of initiative.

Conclusion

With the advent of the Osaka Point mini-app, shopping and commuting in Osaka are set to become more integrated and rewarding. The simplicity and efficiency of this system are likely to attract a broad user base, making it a valuable addition to the everyday life of Osaka residents and visitors. The future of urban travel and retail in Osaka is not just about convenience; it’s about creating lasting connections through rewards and loyalty.

For further information, visit the Osaka Point Registration Page or follow their LINE official account @723hybzb.

Stay tuned for the transformation in Osaka's urban mobility experience brought to you by Osaka Metro and iRidge.