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Webinar on E-Commerce Sales Challenges

On February 4, 2026, Effectual Inc., based in Minato, Tokyo, will host an online webinar titled "Exploring the Deeper Causes of Stagnant E-Commerce Sales: Why New Customer Acquisition Is Stalling Despite Investment in Reviews, Pathways, and Advertising?" The session is set to take place from 11:00 AM to 12:00 PM, and attendance is free with prior registration.

Background of the Event

As many companies continue to invest in their e-commerce initiatives, they face a pressing dilemma: despite their efforts, sales growth remains sluggish. Businesses often express concerns such as "Sales are not growing as expected," and "Results plateau despite implementing various strategies." This issue is particularly prevalent among medium to enterprise-sized companies with annual revenues exceeding 500 million yen.

Key Challenges

Some of the prominent challenges faced by these companies include:

• - Brand e-commerce sales heavily relying on reviews and user-generated content (UGC) ratings.
• - Slow decision-making processes caused by multiple departments' involvement in improving product pages.
• - Failure to leverage customer insights collected in CRM and customer service (CS) to enhance e-commerce performance.

These organizational silos often hinder sales growth, with the realities of underperformance indicating that the reasons for stagnant sales are usually rooted in complex structural issues rather than single factors like advertising or pathway limitations.

Webinar Focus

The upcoming seminar will dissect the key factors impeding e-commerce sales into four perspectives, allowing participants to identify problems and gain insights on cross-departmental improvement measures.

Presentation Highlights

Impact of Negative Feedback
A segment will showcase how negative reviews and social media criticism can cripple e-commerce sales and detract from all investment returns, regardless of the platform—whether it's advertising, social media, or landing pages. This presentation underscores that the visible issues of "insufficient reviews" or a "low conversion rate" represent only the surface of deeper problems.

The discussion will delve into how fluctuations in review ratings can impact brand value and sales, Best practices for product page design that integrates brand expression with conversion rates, the role of various departments in improving customer lifetime value (LTV), and how variations in payment methods and purchasing experiences affect customer satisfaction. The webinar promises to clarify these often-obscure aspects that contribute to stagnation in e-commerce revenue.

Expert Speakers

The session will feature industry leaders from several companies:
1. Taku Ogawa (Chief Analytics Officer, UNCOVER TRUTH)
Taku joined UNCOVER TRUTH as a CAO in 2015. With a rich background as a web analyst for prominent companies such as Microsoft and Amazon Japan, he has also contributed as a guest associate professor at Digital Hollywood University.

2. Satoru Okamoto (Marketing Group Manager, Minto)
Having transitioned from marketing research at Spice Box to leading marketing efforts in SaaS post-IPO, Satoru joined Minto in 2025 to support marketing focused on fandom and entertainment content.

3. Yosuke Watanabe (Executive Officer, Effectual)
With extensive experience managing online reputation risks for various clients across industries, Yosuke leads initiatives at Effectual to tackle challenges in web marketing and supports over 700 clients through consulting engagements.

4. Atsuki Okunishi (Marketing Team, WUUZY)
With expertise in digital strategies and strong qualifications in cosmetics, Atsuki addresses the challenges of e-commerce and engages in marketing for WUUZY, which focuses on fostering an ecosystem for e-commerce professionals.

Event Details

• - Date and Time: February 4, 2026, from 11:00 AM to 12:00 PM
• - Archive Streaming: Available on February 12 & 17, 2026
• - Format: Online
• - Fee: Free (Registration required)
• - Organizer: Effectual Inc.
• - Registration URL: Register Here

About Effectual Inc.

Under the leadership of CEO Tomoaki Tanaka, Effectual aims to provide cutting-edge online reputation risk management services while continuously innovating. Established on November 25, 2014, the company is located on the 5th floor of 7th SY Building, 3-4-7 Minami Aoyama, Tokyo.

For more information, visit: Effectual's Website