#Japan #Tokyo #Hokkaido Potatoes #Bell Frites #Belgian Fries

Discover the Ultimate 'Crispy & Fluffy' Experience at Bell Frites in Asakusa

A new culinary gem is set to open in Asakusa, Tokyo, as Bell Frites launches its flagship store on February 7, 2026. This specialized Belgian fries shop will combine the best of two worlds: expertly fried potatoes sourced from Hokkaido and traditional Belgian frying techniques, presenting a fresh take on a beloved street food staple.

Bridging Cultures Through French Fries

In Belgium and across Europe, fries, known locally as 'frittes', are not merely a side dish; they are a beloved culture in their own right. The Bell Frites team aims to bring this fry-centric culture to the heart of Asakusa, which is famous for its vibrant food scene. The founders meticulously considered how to adapt this concept for Japanese palates while maintaining the authentic texture and taste.

The core of their delicious offering lies in using only high-quality Hokkaido potatoes in conjunction with a two-step frying method, which is essential to achieving the perfect balance of crispiness and fluffiness. The fries are cut fresh and made to order, ensuring that each one captures the essence of quality.

Three Pillars of Bell Frites

1. 100% Hokkaido Potatoes: A Commitment to Quality

Bell Frites is dedicated to the excellence of their fries by exclusively using Hokkaido potatoes. The selection involves sourcing the most suitable varieties periodically, ensuring that customers enjoy the inherent sweetness and rich aroma of the potatoes. Unlike many establishments that rely on frozen products, Bell Frites cuts their potatoes fresh, right before frying, with orders prepared on-site to capture maximum flavor and juiciness.

2. Crispy Interiors and Fluffy Exteriors: The Legendary Double Frying Technique

Staying true to Belgian tradition, Bell Frites employs a two-stage frying process that utilizes oils of different temperatures. This culinary technique results in fries that are irresistibly crispy on the outside while remaining fluffy and tender on the inside, much like freshly steamed potatoes. Customers can expect to enjoy a fry experience like no other, with aromatic sensations locked in during frying, thanks to their method of cutting just before cooking.

3. Over Ten Personalized Dipping Sauces

Bell Frites doesn’t stop with just the fries; they boast a rainbow of over ten unique dip options. To please all palates, the shop offers classic sauces that are standard in Belgium, such as mayonnaise, along with luxurious variations like truffle mayo and flavorful mentaiko mayonnaise. This diverse lineup allows guests to customize their fries according to their daily cravings, ensuring that every visit offers a new experience. A notable recommendation includes fries topped with Parmesan cheese and drizzled with truffle mayo.

Menu Favorites with Prices

• - Belgian Fries (M・L Sizes): Starting at ¥600. Choose your preferred size to enjoy this authentic treat.
• - Homemade Dipping Sauces: Starting at ¥100 with over ten variations to choose from.

Store Details

• - Store Name: Bell Frites
• - Opening Date: February 7, 2026 (Saturday)
• - Location: 1-1-11 Asakusa, Taito-ku, Tokyo, 111-0032, in the Sawada Building on Shin Nakamise Street.
• - Access: Just a one-minute walk from Asakusa Station.
• - Operating Hours: 11:00 AM to 8:00 PM (subject to change)
• - Holidays: Irregular days off.

As the grand opening approaches, more outlets are set to follow in flagship locations across Tokyo, Osaka, Kyoto, and various commercial facilities nationwide. Bell Frites is poised to redefine the street food experience in Asakusa with its premium fries and diverse sauces, delivering a taste that is both familiar and excitingly new.