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Squarespace's Captivating Super Bowl Campaign Featuring Emma Stone

In an impressive move that combines emotion with digital advocacy, Squarespace launched its 12th Super Bowl campaign highlighting the importance of domain ownership. Directed by the renowned Yorgos Lanthimos, the ad features Academy Award-winning actress Emma Stone. The 30-second spot, aptly named "Unavailable," is set to air on February 8, 2026, during the pivotal first and second quarters of Super Bowl LX.

A Cinematic Approach to Domain Ownership

The commercial, which was shot using black-and-white analogue film, masterfully follows Emma Stone as she attempts to register her own namesake domain, emmastone.com. As she encounters the frustration of finding the domain already occupied, the narrative unfolds with a growing tension that resonates with anyone who has faced the challenge of claiming an online identity. The emotional weight is palpable, presenting viewers with a vivid depiction of the stakes involved in today’s digital landscape.

Accompanied by a straightforward yet impactful call to action—advising viewers to secure their domains before it's too late—the campaign underscores how crucial it has become to claim digital real estate. The domain is positioned as the foundation for establishing one's online presence, and with Squarespace, it serves as a launching pad for building scalable brands and businesses.

Reflecting on Personal Experience

Emma Stone shared her insights on the ad, noting, "This commercial is based on true events. Having the opportunity to play myself in my own home was a joy and a memory I won't soon forget, despite the pain that came rushing back. Thank you Squarespace for honoring my experience." This personal touch adds depth to the commercial, emphasizing that the journey to claim a digital identity can hit close to home for many.

A Broader Narrative

The Super Bowl spot is just one part of a wider campaign detailing Emma's efforts to reclaim her domain name. Additional films like "The Negotiation" portray her increasingly desperate attempts to obtain her digital identity, while another film, "A Message from Emma Stone," serves as a public service announcement warning against the dangers of inaction.

David Lee, Squarespace’s Chief Brand and Creative Officer, emphasizes the approach taken for these Super Bowl spots, stating, "We approach our Super Bowl spots like film rollouts. This mindset pushes us to create a fully-realized world that feels cinematic rather than commercial. This year, Emma's emotional performance paired with Lanthimos' meticulous direction delivers a story where the stakes are immediately clear."

Time to Act

The underlying message of the campaign is unmistakable: in an era defined by digital identity and online branding, waiting too long to claim a domain can have significant emotional ramifications. The initiative invites viewers not only to witness Emma's personal journey but also to reflect on their own online presence.

To explore available domains and take the first step in building an online identity, interested parties can visit Squarespace at Squarespace.com.

About Squarespace

Squarespace is a cutting-edge design platform that empowers entrepreneurs to create their own brands and businesses online. With tools spanning website creation, e-commerce solutions, and marketing resources, it facilitates individuals in over 200 countries to establish a strong digital footprint. With Squarespace, each domain becomes a pivotal element of growth and scalability in a digital-first world.

For further information, please visit www.squarespace.com.

Conclusion

As domain ownership becomes more pivotal in the digital landscape, Squarespace's campaign featuring Emma Stone serves not only as entertainment but also as a critical reminder of the emotional journey behind claiming a piece of one's identity online. Don’t wait—secure your domain today, before someone else does.