Timex Partners with Sony Pictures Animation to Celebrate Greatness in Upcoming Film 'GOAT'

Timex Collaborates with Sony Pictures Animation's 'GOAT'

Timex®, one of the world’s leading watchmakers, has teamed up with Sony Pictures Animation to promote its upcoming animated film, GOAT, set to make its North American debut on February 13. This collaboration resonates deeply with the film's core theme of perseverance, emphasizing that greatness is a journey built over time, not a mere overnight success.

The storyline of GOAT revolves around a small goat named Will, who aspires to prove that size doesn’t define success. He embodies the spirit of underdogs everywhere, reflecting Timex's long-standing commitment to measuring time as life unfolds.

In a vibrant animal-centric world filled with competition, Will dreams of joining a high-intensity sport called 'roarball.' Although initially doubted by his teammates, Will's journey highlights the importance of determination and belief in oneself—an ethos that aligns perfectly with Timex’s message: greatness is earned, not given.

"At Timex, we celebrate the moments that define our lives, much like the time it takes to achieve greatness," said Shari Fabiani, Chief Marketing Officer at Timex Group. The partnership with GOAT aligns with Timex’s heritage, which spans over 170 years, emphasizing hard work and the dedication needed to transform potential into legacy.

To mark the occasion, Timex is launching a thrilling social media giveaway that invites fans to honor the motivating forces in their lives—be they friends, family, or mentors—who inspire them to strive for greatness. Participants can engage through Timex's Instagram until February 23 for a chance to win an unforgettable trip to Los Angeles!

Highlighting its commitment to community and support for aspiring individuals,Timex will also participate in the film's premiere with an interactive installation, encouraging attendees to celebrate each moment as they step onto the red carpet. “Every second counts, and greatness is built over time,” emphasized Jeffrey Godsick, Executive Vice President of Brand Strategy and Partnerships at Sony Pictures.

As SONY Pictures Animation sets to inspire global audiences through GOAT, Timex remains devoted to celebrating those who grind out every moment towards their ambitions. This collaboration beautifully embodies the notion that true greatness lies in small victories accumulated through hard work and patience. So gear up for February 13 and prepare to be inspired to unleash your inner greatness! Visit Timex's GOAT movie page for more details and join the celebration by following @Timex.

About Timex Group

Timex Group, with a legacy of innovation and design, thrives as a significant player in the global watch industry. Headquartered in Shelton, Connecticut, it boasts more than 2500 worldwide employees and multiple prestigious brands under its belt, including Timex, Timex Atelier, adidas, and Ferragamo. Timex continues to redefine the watch segment with its commitment to quality and modernity.

About GOAT

The film GOAT, directed by Tyree Dillihay, is an action-comedy narrative set in a whimsical animal universe, showcasing Will's journey alongside formidable teammates, determined to revolutionize the sport of roarball. With an impressive voice cast, including Caleb McLaughlin and Gabrielle Union, this film is sure to entertain while delivering an important message about self-belief and camaraderie.