#Japan #Tokyo #Winter Collection #Loft #Warm Style

As the chill of autumn settles in, Loft, a leading retailer based in Shibuya, Tokyo, is rolling out its innovative 'WARM STYLE' initiative for 2025. This collection is tailored for both outdoor adventures and indoor comfort, featuring an array of warming items designed to combat the dropping temperatures.

A Seasonal Focus on Comfort

October marks a significant upswing in sales for seasonal electric heating devices, showcasing a remarkable 190% increase compared to the previous year. Shoppers can find a variety of meticulously curated warm items at Loft stores nationwide, especially in popular locations like Shibuya Loft and Ginza Loft. These products promise to keep individuals warm at home or on the go.

Noteworthy Products to Look For

Loft's WARM STYLE features numerous innovative products this winter:

• - Rechargeable Hot Scarf (LIFE ON PRODUCTS): Priced at ¥2,728, this lightweight and cordless hot scarf provides sustained warmth by easily layering beneath a traditional scarf or shawl.
• - 2-Way Hood & Neck Warmer (COJIT): Offered at ¥2,508, this versatile accessory covers the neck and ears, serving both as a functional neck warmer and a stylish hood.
• - Miracle Boa Multi-Stole (COJIT): Available for ¥2,970, this special multi-use stole stretches both vertically and horizontally, enabling use as a snood, hoody, or bolero, allowing for six different wearing styles, ensuring warmth every day.
• - Reusable Share Heat Packs with Ear Muffs (LIFE ON PRODUCTS): This innovative design, priced at ¥4,378, features fluffy earmuffs that can house a rechargeable heat pack, which can be removed for hand warming or shared with a friend.

Closing Up the Cold

Loft also offers a range of items specifically designed to block out cold air and keep you cozy:

• - Neck Warmer 'Neck Onsen' (DOT JAPAN): This generously sized neck warmer, costing ¥2,728, covers the neck and collarbone, providing extra warmth and can be worn under clothing for added protection.
• - Eco-Fur Arm Knit Cover (COJIT): At ¥2,068, this stylish arm cover stops chilly drafts at the sleeves while adding a touch of warmth and flair.
• - Wearing Bathroman (SUNAYAMA): Priced at ¥1,980, these specially designed socks boast heat-retaining functions ideal for the chilly ankles and toes, ensuring your feet stay warm.

Cozy Up Indoors with Stylish Warm Items

For a snug experience around the house, Loft has also introduced several warming products that promise comfort:

• - Mini Thermal Hot Water Bottle Mofca Mini (QUADS): A rechargeable hot water bottle priced at ¥2,728, which maintains warmth for up to six hours after just six minutes of charging.
• - M.O.Fwa (Mofa) Vest (ALPHAX): Inspired by the traditional ‘neko-hanpen’ from southern Nagano, this ¥2,640 vest provides warmth without sleeves, perfect for ease of movement while still keeping your back warm.

This winter, Loft continues to ensure comfort amid the cold with a comprehensive range of warming solutions that combine practicality with style. From outdoor adventures to indoor lounging, these items stand as essential warm companions for the colder months ahead.