Celebrate 16 Years of Shibuya's Meat Alley with Unlimited Food and Drinks!

Shibuya Meat Alley Celebrates 16th Anniversary

As of September 1, 2026, Shibuya Meat Alley proudly marks its 16th anniversary, and in honor of this milestone, a special event is set to take place. On September 29, all establishments within the alley will offer a one-day-only unlimited food and drink service for just 2,900 yen per person.

Anniversary Event Highlights

The celebration kicks off at 5 PM, allowing guests to enter and pay at the entrance before indulging in an array of delectable offerings from various food outlets, each featuring five specially selected dishes and a drink-all-you-can menu. With a focus on meat dishes, options include BBQ, meat sushi, grilled offal, yakitori, and steak—setting the stage for a unique dining experience in the heart of Shibuya.

Event Date: September 29, 2026
Time: 5 PM - 10 PM (one-day event only)
Cost: 2,900 yen per person (tax included)
Dining Time: Unlimited during operational hours
Reservation Policy: No reservations allowed; guests must pay upon entry.
Venue: All stores in Shibuya Meat Alley, with free movement between outlets.
End of Unlimited Service: At 10 PM, after which each participating store operates on a regular basis.

Important Conditions and Guidelines

1. Each participating store will provide five selected unlimited food options and their designated drink menu. Not all regular menu items will be included.
2. The types of food and drink available under this special offer may vary by store, and guests should be aware that details will not be disclosed in advance.
3. Guests are not allowed to carry food or drinks between different stores; please enjoy your meal and drink before moving on to the next venue.
4. During peak capacity times, guests are encouraged to use any available seating due to potential crowding. Reservations for specific seating or stores are not permitted.
5. Minors will not be allowed entry; age verification may be conducted.
6. Certain food and drink offerings may change or be subject to availability based on supply and demand.

Special Drink Promotion

From September 16 to October 15, as part of the anniversary festivities, each participating store will offer the first drink at a promotional price of just 16 yen. This initiative aims to express gratitude towards all patrons over the past 16 years, allowing guests to enjoy a significantly discounted drink upon arrival.
Promotion Duration: September 16, 2026 - October 15, 2026
Conditions: In addition to the 16 yen drink offer, guests must also order at least one regular drink and one food item per person.
Exclusions: The promotion will not be available on Fridays, Saturdays, and public holidays.

A Celebration of 600 Million Cheers

Since its opening on September 1, 2010, Shibuya Meat Alley has grown to become a beloved spot in the area, drawing an impressive 600 million guests over its 16 years, averaging about 400,000 visitors annually. Popular not only among local young adults but also increasingly frequented by international guests, its unique focus on meaty delicacies has defined its culinary identity.
Founder Naohiko Shiota envisions the space as a vibrant community hub where young people can find inspiration and hope for the future. The ethos of “a place to visit, to eat, and to meet” reflects in every aspect of the business.
As part of the anniversary celebration, Shibuya Meat Alley aims to give back a resounding cheer to the many patrons who made it possible, forming an integral part of countless celebrations and gatherings over the years.

Facility Information

Name: Shibuya Meat Alley
Location: 2nd Floor, Chitose Building, 13-8 Udagawacho, Shibuya, Tokyo
Access: Approximately 5 minutes from Shibuya Station
Opening Date: September 1, 2010
Concept: A themed venue specializing in meat dishes where visitors can freely navigate between various dining establishments.
Official Website: Shibuya Meat Alley

Company Overview

Company Name: Shibuya Meat Alley Co., Ltd.
Representative: Naohiko Shiota (CEO)
Address: 22 Aizumicho, Shinjuku Ward, Tokyo, 3rd Yamada Building

The Why How Do Company, Ltd.
Representative: Shingo Kameda (President)
Address: 22 Aizumicho, Shinjuku Ward, Tokyo, 3rd Yamada Building
Stock Market: Tokyo Stock Exchange Standard Market (Code: 3823)
Official Website:* The Why How Do Company

Contact Information

For any inquiries regarding this event, please use the contact form on the Shibuya Meat Alley official website.
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Note: All information provided is accurate as of September 9, 2026, and may be subject to change based on store operations and supply conditions.*