VANS LITE Series Returns with FALKEN Model, Bringing Comfort and Style

VANS LITE Series Makes a Comeback with FALKEN

ABC-MART, a leading footwear retailer, is set to launch the eagerly awaited FALKEN model from the VANS LITE collection on May 28, 2026. This release includes not only the highly anticipated shoes but also an exclusive visual campaign featuring popular actor and model Keisuke Nakata alongside fashion model Ruko. The campaign promises to showcase the lightweight and comfortable nature of the VANS LITE series.

The Essence of VANS LITE

The VANS LITE series captures the essence of the iconic VANS aesthetic while emphasizing lightweight construction and superior cushioning. These shoes merge classic silhouettes with modern comfort, making them ideal for everyday wear while retaining the fashion appeal of traditional models. As a testament to their popularity, this series has garnered a broad following due to its perfect balance of stylish looks and the ease of wear.

In this upcoming collection, the materials used for the uppers and other components have been upgraded to enhance comfort further. The new lineup not only includes updated classic models but also brings vibrant and diverse styles to cater to varying tastes.

The promotional visuals by actor Keisuke Nakata and Ruko deliver a sense of weightlessness, symbolizing the ease of movement one experiences in the VANS LITE footwear.

Product Overview

The collection features an exciting range of models, starting with the V3830 SC2 (FALKEN), available in Black/White, Red/White, and Navy/White. These shoes retail for 9,350 yen and are designed for optimal comfort with a lightweight sole that has been significantly updated. The upper is made from soft materials, and the addition of ventilation eyelets helps reduce moisture.

Next, the V3830 DNM (FALKEN) offers a seasonal twist with denim fabric, available at the same price point and sizes ranging from 22.5cm to 30.0cm.

For those who love the classics, the V36 LITE (OLD SKOOL LITE) and V98 LITE (SLIP ON LITE) models bring back favorites with stylish color combinations. The V36 LITE retails for 8,800 yen, while the V98 LITE will be available for 7,700 yen, featuring unique check patterns that complement any outfit.

Additionally, the V3830 LCS (FALKEN) incorporates cheerful spring/summer colors, reinforcing the collection’s playful spirit.

Celebrity Spotlight

Keisuke Nakata, renowned for his versatile talent as both an actor and model, has built a strong career as a featured model for `MEN'S NON-NO`. His impressive body of work includes popular series on Netflix and notable films, allowing him to resonate with various audiences. He currently represents the creative agency offenhaus, expanding his influence across fashion and beauty. His Instagram can be found here.

Ruko, the fashion model prominently featured in the campaign, is celebrated for her unique oriental charm and candid personality. She has made a name for herself across various media including ads, films, and magazines, appealing to a broad demographic. Notably, she is also pursuing a career as a professional Mahjong player. You can follow her journey on Instagram here.

About ABC-MART

Established on June 6, 1985, ABC-MART is a prominent retailer in Japan with its headquarters located in Tokyo, Azabudai. The company specializes in a variety of products ranging from footwear to clothing and accessories, sourcing and manufacturing shoes to satisfy diverse customer needs. Under the leadership of Chairman Kiichiro Hattori, ABC-MART continues to thrive in the retail landscape, emphasizing customer satisfaction and quality.

For inquiries, customers can reach ABC-MART at 0120-936-610 during business hours from Monday to Thursday, 10:00 AM to 5:00 PM.