Brandwatch Achieves Dual Leadership Recognition in Social Media Management and Influencer Marketing for 2025
Brandwatch Recognized as a Leader in Social Media and Influencer Marketing
In a groundbreaking recognition, Brandwatch has been named both a Leader in the QKS SPARK Matrix™ for Social Media Management Platforms and a Major Player in the IDC MarketScape for Worldwide Influencer Marketing Platforms for 2025. This achievement reflects Brandwatch's commitment to innovation and excellence within the consumer intelligence and social media management sector.
Detailed Overview of Achievements
QKS SPARK Matrix Recognition
The QKS SPARK Matrix™ report highlights Brandwatch’s impressive capabilities through its comprehensive solution which integrates deep listening, engaging content publishing, and real-time analytics powered by their advanced Iris AI technology. As a testament to its excellence, the report states:
“Brandwatch is recognized for combining deep listening capabilities, unified publishing and engagement workflows, and real-time analytics.”
This acknowledgment positions Brandwatch as a front-runner for enterprises looking for scalable social media management solutions.
IDC MarketScape Acknowledgment
In parallel, the IDC MarketScape has assessed Brandwatch's Influence platform, praising its ability to effectively manage creator programs at a global scale. It supports the entire process from discovery to content tracking and reporting, allowing brands and agencies to collaborate with influencers with remarkable efficiency. IDC noted:
Topics Consumer Technology）
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