#Australia #Sydney #Visual Effects #Crafty Apes #Dave Morley

Crafty Apes Expands Global Footprint with Australian Office Opening

Crafty Apes, renowned for its high-quality visual effects services within the entertainment sector, is excited to announce the launch of its Australian office, marking a significant milestone in its global expansion strategy. With a firm foothold established across various regions such as North America and Europe, the company now adds Australia to its roster of operational bases. This move not only amplifies Crafty Apes' reach but also underscores its commitment to fostering creative partnerships worldwide.

Plans for the New Australian Facilities

The new office, strategically located to draw talent from the vibrant production scenes in Sydney and Adelaide, is equipped with cutting-edge facilities designed to cater to the company's growing clientele. This expansion is expected to bolster Crafty Apes’ reputation for delivering top-notch visual effects, further building on its impressive 14-year history in the industry. Alana Newell, CEO of Crafty Apes, expressed her enthusiasm, stating, "Having spent a decade of my career in Australia, I am eager to bring our expertise to this locale where creativity thrives."

Government Incentives and Local Talent

One of the driving factors behind this expansion is Australia’s attractive visual effects tax credit programs. These initiatives are specifically aimed at attracting international productions and nurturing the local VFX sector, offering substantial benefits both for the company and the Australian economy. The Australian territories of New South Wales and South Australia are recognized for having some of the most competitive tax credits for visual effects in the world, making it an ideal environment for Crafty Apes’ operations.

Leadership Changes: Morley Takes the Helm

In tandem with this expansion, Crafty Apes has promoted Dave Morley to the role of Executive Creative Director. Morley will oversee the Sydney facility while working closely with directors and showrunners on creative look development for upcoming projects. He brings a wealth of experience from his tenure as a VFX Supervisor, recently contributing to major productions like A Simple Favor 2 and The Housemaid. "It fills me with immense pride to return home to Australia and help invigorate the dynamic Australian VFX scene," Morley remarked.

Looking Ahead

Looking ahead to 2025, Crafty Apes has already secured multiple feature projects at the Sydney facility, with visual effects work slated to commence by the second quarter. This proactive approach positions Crafty Apes as a critical player not only in the local market but also in the global arena, continuing to provide premier services to its clients across continents.

As Crafty Apes further establishes itself within Australia, it remains dedicated to developing the local creative economy. With a commitment to collaborative projects and nurturing talent, the company is poised for a future brimming with innovation and artistic excellence.

Conclusion

The opening of the Australian office and Morley’s promotion represent powerful steps for Crafty Apes as it leverages local advantages to enhance its global presence. The strategic expansion reflects not just on business growth, but also on the vibrant culture and creative spirit that Australia brings to the visual effects industry.

For more details about Crafty Apes and its journey, visit craftyapes.com.