Haier and Roland-Garros 2026: Uniting Innovation and Sport on a Global Stage

Haier's Official Partnership with Roland-Garros 2026

In a significant announcement, Haier, the world leader in major appliances for 17 consecutive years, confirmed its official partnership with Roland-Garros for 2026. This collaboration not only strengthens Haier's global branding strategy but also showcases its commitment to integrating advanced technology into everyday life.

Roland-Garros, known as one of the most prestigious tennis tournaments globally, represents a convergence of sports excellence, innovation, and lifestyle. Through this partnership, Haier aims to amplify its international footprint while demonstrating how connected, human-centered technologies can elevate daily experiences through thoughtful innovation.

Guided by the motto "Play with the Number Ones," Haier has established a series of international sports partnerships, covering key tennis events like the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters, and the Nitto ATP Finals. These initiatives reflect Haier's dedication to excellence, precision, resilience, and continuous innovation.

Antony Peart, Brand and Communications Director at Haier Europe, stated, "Roland-Garros brings excellence, passion, and innovation to a truly global stage. As the official partner, we are reinforcing our long-standing commitment to sports while bringing our human-centric connected technology closer to consumers, partners, and sports enthusiasts worldwide."

Gilles Moretton, President of the French Tennis Federation, expressed gratitude to Haier for its ongoing support, especially noting the growth and significance of their partnership since 2023. Attendees at the Porte d'Auteuil will be able to engage with various interactive experiences provided by Haier, further enhancing their Roland-Garros experience.

Throughout the duration of Roland-Garros 2026, Haier will maintain a high-visibility presence, integrating its latest innovations across all categories while offering interactive experiences in the viewing area. A standout offering is the Horizon collection of refrigerators, designed for advanced cooling and food preservation, which helps users minimize waste and manage food more effectively. Other featured products include the Series 7 wine cellar, the I-Pro Shine Biovitae dishwasher, the Couture Collection washing and drying columns, and the premium Series 6 oven.

Beyond the stadium, Haier brings the spirit of the tournament into the heart of Paris, specifically at Place de la Concorde, which hosts the Concorde Tribune—a dedicated outdoor space for passionate Roland-Garros fans. In a customized van, Haier will conduct live product demonstrations and interactive activities that link its smart appliances with the values of sports, innovation, and thoughtfulness.

Thanks to the creation of independent brands, Haier has achieved remarkable global growth, now encompassing over 200 countries and regions. The company holds the number one position in eight markets, including China, the USA, Australia, and Thailand. Furthermore, Haier ranks among the top three brands in 12 markets, which include Italy, Japan, and Nigeria, and is listed among the five best brands in eight additional markets, such as Germany, Morocco, and Saudi Arabia.

This sponsorship of Roland-Garros is a pivotal element of Haier's broader global sports strategy, connecting sports, lifestyle, and innovations for smart households directly to consumers and sports fans worldwide across the four major tennis events.

For more information about Haier, you can visit their official website.

About Haier Group

Founded in 1984, the Haier Group is a leading global provider of life enhancement solutions and digital transformation, driven by the slogan "More creation for more possibilities." The company has established ten R&D centers, 35 industrial parks, and 173 manufacturing centers, achieving a global revenue of $59.8 billion in 2025. Haier has consistently ranked among the Kantar BrandZ's top 100 most valuable global brands for eight years. Additionally, it has maintained the top position in Euromonitor's global major appliance rankings for 17 consecutive years. Haier comprises eight publicly traded companies, with its subsidiary Haier Smart Home being listed in the Fortune Global 500 and in Fortune's most admired companies list.