Chung Jung One Celebrates 30th Anniversary and Global Expansion of Ofood

Celebrating 30 Years of Chung Jung One

Chung Jung One, the leading food brand of Daesang Corporation, rejoices in its 30th anniversary, marking a significant milestone in its journey. Established in the wake of soaring health-conscious trends in the 1990s, Chung Jung One has become synonymous with high-quality, clean food options tailored to the evolving tastes of consumers. Through continuous innovation, it has launched a comprehensive range of products, including iconic Korean staples such as gochujang (chili paste), doenjang (soybean paste), and soy sauce, embodying the true essence of Korean cuisine.

Daesang Corporation, founded in the 1950s with its flagship seasoning brand Miwon, recognized the growing demand for healthier food options in the 1990s and introduced Chung Jung One. This specialized brand has since focused on creating wholesome food products that celebrate the authentic tastes of nature. With a commitment to excellence, Chung Jung One has solidified its position as a culinary leader in Korea, consistently introducing innovative offerings spanning traditional condiments to modern meal solutions.

In 2017, Daesang extended its global footprint with the launch of Ofood, a brand dedicated to fostering global culinary experiences rooted in Korean tradition. Ofood’s journey began with a clear objective: to redefine how the world perceives and enjoys Korean food. With a strategic brand repositioning in 2022, Ofood has transcended conventional export models, aiming instead to create unique culinary experiences that resonate with diverse global audiences.

The brand operates on the principle termed the “Korean Twist,” which encapsulates Ofood's mission to blend authentic Korean flavors with local culinary traditions. This philosophy has allowed them to penetrate 81 countries, delivering expertly crafted products that appeal to a broad range of palates. Ofood’s flagship product, gochujang, stands as a testament to its success, having established itself as the leading choice in the global market for Korean sauces.

The logo of Ofood, represented by the letter