Exciting New One-Hand Desserts from FamilyMart's Blue Green Project Launching Soon
FamilyMart's Delightful New Offerings Under the Blue Green Project
FamilyMart, headquartered in Tokyo's Minato ward and led by President Kensuke Hosomi, is excited to announce the launch of its latest products under the ongoing Blue Green Project. The initiative, which focuses on environmentally friendly practices and aims to bring joy to customers, will introduce a series of plant-based desserts and snacks starting on June 20, 2025, across approximately 16,300 FamilyMart locations nationwide.
The Blue Green Project seeks to make a sustainable impact with every product. It stands for the idea of contributing to the earth, even in small ways, and is supervised by Hiroshi Ochiai. Recently, addressing the diverse cravings of customers, the project has emphasized the motto of offering ‘delicious plant-based’ options since 2023. The upcoming launch notably includes the first-ever one-hand dessert, a convenient and delightful treat that’s just perfect for on-the-go indulgence.
New Offerings: Exciting Plant-Based Delights
The highlight of the release is the Plant-Based Cream Sandwich (Cookies & Cream), designed for easy enjoyment in one hand. This dessert has undergone an intricate development process to blend fluffy cocoa bread with a moist texture. Furthermore, meticulous care was taken to ensure that the plant-derived cream creates a harmonious flavor without overpowering aromas that can sometimes accompany plant-based ingredients. Meanwhile, spicy options for the summer will also be introduced, including regional specialties such as curry rice balls made with soy meat and flavorful keema curry. Customers can anticipate a comeback of the Plant-Based Shine Muscat Gummies, which were previously well-received in the fifth installation of the series in March 2025.
Detailed Product Information
- - Plant-Based Cream Sandwich (Cookies & Cream)
- Release Date: June 20, 2025
- Availability: Nationwide (excluding Okinawa)
- Description: A sandwich made from moist cocoa dough infused with the fragrant notes of brandy and sandwiched with vanilla cream and cocoa crumble.
- - Plant-Based Spicy Curry Rice Ball
- Release Date: June 24, 2025
- Availability: Kanto Region
- Description: A rice ball packed with soy meat sautéed with six spices, enveloped in turmeric rice.
- - Colorful Vegetable and Tomato Plant-Based Keema Curry
- Release Date: June 24, 2025
- Availability: Kanto Region
- Description: A keema curry featuring soy meat, embellished with colorful vegetables and richly flavored with tomato and spices.
- - Plant-Based Soy Chicken and Root Vegetable Salad Wrap
- Release Date: June 24, 2025
- Availability: Kanto Region
- Description: A tortilla wrap containing soy chicken flavored with sesame dressing and a variety of seven vegetables including burdock and purple cabbage.
- - Plant-Based Shine Muscat Gummies
- Release Date: June 24, 2025
- Availability: Nationwide
- Description: Soft gummies with no gelatin, made with domestic Shine Muscat extract, offering a refreshing taste of acidity and sweetness. Limited quantity available!
Commitment to Sustainable Choices
With these new offerings, FamilyMart is steadfast in its commitment to utilizing plant-based ingredients while ensuring exceptional taste. Customers will have exciting new options to explore that align with their dietary preferences and values. FamilyMart remains dedicated to being more than just a convenience store, fostering community connections and nurturing relationships with each customer, as echoed in their philosophy: “With you, Convenience, FamilyMart.”
As the launch date approaches, keep an eye out for these innovative and delightful treats at your local FamilyMart!
Please note that product prices are displayed inclusive of an 8% consumption tax, and availability may differ by region and specific stores.
Topics Consumer Products & Retail）
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