#Japan #Shinjuku #Isetan #L'Occitane #Provence

L'Occitane Launches an Engaging Concept Store in Isetan

L'Occitane, the renowned beauty brand celebrated for its connection to the natural splendor of Provence, has exciting news for its fans. On March 25, 2026, the brand will reopen its newly designed store located within the Isetan Beauty Apothecary in Shinjuku, Tokyo. This revamped space promises an immersive experience that transports visitors to the exquisite world of southern France.

A Taste of Provence in Shinjuku

The design of the store reflects the sophisticated lifestyle and aesthetic of Haute-Provence, enveloping customers in a rich sensory experience. From the moment you step in, you’ll feel as though you are on a luxurious journey through the south of France. This environment not only highlights the brand’s commitment to quality and craftsmanship but also invites customers to discover the essence of L'Occitane firsthand.

Innovative Features for Personalized Care

The newly renovated store introduces unique features like a sink where customers can try products using water, enhancing the hands-on experience. Additionally, a dedicated consultation space is available for scalp and skin assessments, allowing visitors to receive personalized care suggestions tailored to their specific needs. This thoughtful approach ensures that every customer receives thorough support throughout their product selection process, from initial choices to aftercare.

Especially noteworthy is the introduction of a new salon service within the Isetan Beauty Apothecary. Here, customers can book appointments for exclusive scalp and hand & arm treatments, providing a blissful experience right in the heart of Tokyo. Please note that these services require reservations, and inquiries can be directed to the on-site staff.

Exclusive Kits for the Reopening

In celebration of the grand reopening, L'Occitane will offer limited-edition kits and gift items, perfect for both loyal customers and newcomers alike. One standout product is the Mini Hand Cream Collection, priced at 6,600 yen (tax included), available only at the Isetan Shinjuku store. Due to limited stock, early visits are encouraged to secure these exclusive offerings.

Store Details and Special Note

The L'Occitane store will officially open on March 25, 2026, with the following details:

• - Address: Isetan Shinjuku Main Building, B2F, 3-14-1 Shinjuku, Tokyo
• - Telephone: 03-6273-2373
• - Hours: 10:00 AM - 8:00 PM (Note: On opening day, the store will close for general business at 5:30 PM due to an event.)

As L'Occitane prepares to celebrate its 50th anniversary in 2026, the brand continues to honor its roots in the vibrant and colorful landscapes of Haute-Provence. With a commitment to showcasing the richness of nature, the gentle passage of time, and artisanal craftsmanship, L'Occitane is ready to offer a powerful and refined vision of beauty to its customers. We invite you to visit the reopened store and experience the magic of Provence for yourself!