#Japan #Shibuya #BL Promotion #SNS Strategy #Bookstore Staff

Discovering the Latest Trends in BL Promotions

On October 29th, we invite you to participate in a groundbreaking seminar in Shibuya that sheds light on the latest advertising strategies within the Boys' Love (BL) genre. This event is organized by Sandias and features prominent figures in the industry, aiming to empower publishers, store owners, and those looking to enhance their social media strategies in the BL field.

Seminar Highlights

The seminar will be divided into two main parts:

First Part: Mastering Banner Advertising

Led by our company representative, Hiroshi Ide, the first segment will delve into the four key principles to increase click-through rates on banner ads. Attendees will learn how to create compelling ads that resonate with fans and drive engagement. By analyzing successful banner ads published on the ChiruChiru platform, participants will gain valuable insights into fan psychology and the factors that lead to successful campaigns.

Second Part: Unveiling Successful SNS Strategies

The second segment will feature a special guest, Hana, a bookseller and renowned BL influencer with a staggering total follower count of 458,000 on social media. In a collaborative discussion with Yamamoto, our SNS manager at ChiruChiru, Hana will share her firsthand experiences in developing effective SNS strategies tailored for the BL audience. Attendees will gain essential knowledge about the intricate relationship between fans and advertisements, exploring why some ads go viral while others fail to capture attention.

Understanding Fan Psychology

A critical element of the seminar is its focus on understanding the psychology of fans in the BL community. Participants will engage in discussions that illuminate how vendors can effectively align their advertising strategies with fan expectations and desires. By gaining insights into what makes an ad resonate, attendees can create more impactful marketing for their BL works.

Event Schedule

• - 14:15 - Registration Opens
• - 14:30 - Seminar Presentation

- Part 1: By Hiroshi Ide on Banner Advertising Strategies
- Part 2: Discussion with Hana and Yamamoto on SNS Strategies (Approx. 1 hour)

• - Q&A Session
• - 16:30 - Event Conclusion

Venue Details

The seminar will take place at the Cultural Comprehensive Center in Shibuya, located on the 2nd floor of the learning room #1, at 23-21 Sakuragaokacho, Shibuya City, Tokyo 150-0031. The venue is conveniently a 5-minute walk from JR Shibuya Station. For directions, please visit Shibu-Cul.

Join Us!

This seminar presents a rare opportunity for those in the BL industry to learn from experts and network with fellow attendees. Whether you are considering implementing banner ads, seeking to expand the reach of your BL publications, or facing challenges in leveraging social media, this seminar is tailored for you. Don’t miss out on this chance to elevate your advertising and SNS strategies—register now to secure your spot!