#Japan #Tokyo #SAHA GROUP #Kamakura Neko #Etole Kaito

Etole Kaito's Expansion into Thailand

In a significant move, Etole Kaito, a general wholesale company based in Tokyo, has announced its entry into the Thai market with the launch of the 'Kamakura Neko Salon'. The grand opening is scheduled for June 27, 2025, in the vibrant city of Bangkok. This initiative aims to promote cat-themed lifestyle products and expand the recognition of Japanese products in Thailand.

Etole Kaito has been forging a strategic partnership with Saha Group, one of Thailand’s largest consumer goods companies, since 2024. The opening of the 'Kamakura Neko Salon' marks the first tangible step in this collaboration focused on the overseas expansion of high-value products.

Shared Vision for Success

The representatives from both companies articulated a common vision during the announcement. Saha Group's Chairman, Boonsithi Chokwatana, emphasized that this project goes beyond simply selling cute Japanese goods. He stated, "This project aims to create new experiences for Thai consumers through curated items that provide comfort and joy."

In response, Kinsuke Hayakawa, the President of Etole Kaito, added: "What we are offering through 'Kamakura Neko Salon' is not just products, but a culture of 'cats and lifestyle' that brings a touch of happiness and healing to daily life. I sincerely hope this initiative serves as a new bridge connecting the creative talents of Japan and Thailand.”

The initial phase will kick off with the establishment of physical stores in Bangkok, featuring a wide array of cat-themed products that appeal to the preferences of cat enthusiasts in Thailand. These offerings will range from uniquely designed apparel and fashion accessories to home decor and handmade crafts, all aimed at enhancing everyday life with a little joy. Furthermore, Etole Kaito plans to host regular events and social media engagement initiatives to foster a hub for the “cat-loving community.”

Commitment to Quality and Value

Etole Kaito is dedicated to preserving the spirit of Japanese craftsmanship, providing unique, high-quality, and high-value products as the affluent and middle-class markets in Thailand and Southeast Asia are poised for substantial growth. This strategic entry into the Thai market not only showcases Japanese creativity but also aims to position the company favorably within the expanding regional market.

About Kamakura Neko Salon

The Kamakura Neko Salon brand draws inspiration from the rich culture and seasonal beauty of Japan’s ancient city, Kamakura. Focusing on the charming and fashionable essence of cats, the brand offers a delightful array of goods that encapsulate healing and the distinct Japanese aesthetic, perfect for those wanting to bring a bit of Japan into their lives.

Background on Saha Pathana Inter-Holding Public Company Limited (SPI)

Established in 1972, Saha Group is a top-tier conglomerate with over 300 affiliated companies in Thailand. Utilizing its expertise in wholesale, SPI manages the supply chain for consumer products, apparel, and food sectors, establishing joint ventures with more than 80 Japanese companies. The company is recognized for its industrial developments and investments, contributing significantly to its growth within the consumer sector in Thailand.

About Etole Kaito

Founded in 1902, Etole Kaito operates from its headquarters in Chuo-ku, Tokyo. As a general wholesale business, they are engaged in both wholesale and direct retail operations. With a commitment to uniqueness and quality in every product, Etole Kaito continues to expand its market presence both domestically and internationally.

For more information, visit their website: Kamakura Neko Salon or Etole Kaito.