FRUITS ZIPPER CM
2026-01-29 16:30:13

New Beginnings: FRUITS ZIPPER Brings Google Pixel Magic to Life in New CM Campaign

FRUITS ZIPPER and Google Pixel Unite for an Exciting New Campaign



In a delightful celebration of new beginnings, KDDI has teamed up with the rising idol group FRUITS ZIPPER to bring forth a captivating series of commercials that resonate with students and young professionals navigating their new lives. Slated to air starting January 30, 2026, this campaign showcases how the Google Pixel TM 10 Series, equipped with innovative features, can simplify everyday challenges.

Campaign Overview


KDDI, headquartered in Minato, Tokyo, has crafted this campaign focusing on the capabilities of the Google Pixel TM 10 Series, utilizing tools like the AI-powered Gemini image generation and the speedy au 5G Fast Lane. The commercials are designed to address the relatable issues faced by today’s generation, particularly Z-generation users who find humor and relatability in everyday predicaments.

What to Expect in the New CM Series


The new commercials will feature various skits that depict common scenarios experienced by students and professionals, all while highlighting the perks of using a Google Pixel smartphone.

1. Student Life Episode: A school landscape showcases the typical struggles of a university student. With moments of confusion over complex theories like 'the theory of relativity', character Matsumoto expresses frustration, prompting fellow student Chinsei to capture classroom notes using Google Pixel’s AI. With Gemini stitching together organized, illustrated summaries, laughter ensues as the students marvel at the newfound clarity of information. The ad seamlessly transitions to portray connectivity issues while job hunting in popular tourist spots—only to reveal that with au Starlink Direct, they can stay connected even in the most remote areas.

2. Professional Life Episode: This segment shifts gears to highlight the dilemmas of young professionals. Character Nakagawa finds himself disheartened while glancing at an unflattering employee ID. His friends offer support, demonstrating how the Google Pixel's portrait mode helps him look his best. Viewers will enjoy the interaction as they see the absurdity of trying to coordinate lunch in crowded venues using the au 5G Fast Lane for seamless connection, leading to comedic close-calls.

3. Family Dynamics Episode: The campaign takes a humorous turn as a mother-son duo navigates the playful landscape of asking for a smartphone. Matsumoto’s playful insistence is met with playful resistance from Tsukiashi, leading to a delightful exchange about the Google Pixel's advantages and the excellent deals available through au, complete with humorous Behaviors that resonate with many families.

Behind the Scenes Insights


Fans are encouraged to join in the fun through the available behind-the-scenes footage shared via the au official YouTube channel. Viewers can witness the camaraderie and vibrant energy of the FRUITS ZIPPER team as they share fun moments during the shoot, creating an atmosphere that reflects the joy and lightheartedness of the campaign.

Special Events and Promotions


The excitement doesn’t stop at just airing commercials. From February 6 to March 31, 2026, fans visiting au Style Shops will have the opportunity to experience the Gemini image generation feature firsthand. Visitors will be rewarded with exclusive FRUITS ZIPPER stickers while supplies last, making it an experience not to be missed!

Conclusion


With a unique blend of heartfelt storytelling, humor, and innovative technology, this new campaign by KDDI and FRUITS ZIPPER promises to resonate with audiences, providing a refreshing view on how the Google Pixel TM 10 series can enhance daily life through its advanced features. The campaign not only celebrates new beginnings but also invites everyone to embrace the adventures that lie ahead.

Stay tuned for the release of the commercials and more exciting content featuring FRUITS ZIPPER, as they continue to make waves in the industry!


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Topics Entertainment & Media)

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