Maya Kaimal's Exciting New Collaboration with Actual Veggies Unveiled

Maya Kaimal's Flavorful Journey into Frozen Foods



In an exciting partnership, Maya Kaimal Foods has teamed up with Actual Veggies to launch the new Chickpea Masala Burger. This innovative product is set to debut exclusively at Sprouts Farmers Market in August 2025. Known for her culinary expertise in Indian cuisine, Kaimal brings a unique touch to this vegan burger, combining whole ingredients with an enticing mix of traditional Indian spices.

The Chickpea Masala Burger features a thoughtfully crafted blend of spices including turmeric, cumin, and cardamom, inspired by the rich flavors of Indian cooking that Kaimal has made accessible to American families for over two decades. Hailey Swartz, Co-Founder of Actual Veggies, reflects on this collaboration, stating, "Maya's approach to making Indian cuisine accessible aligns perfectly with our mission of bringing real vegetables to plates. The result is a vibrant, satisfying burger that's unlike anything else in the frozen aisle."

A Market Shift Towards Authentic Flavors


The demand for globally inspired foods continues to rise, with the ethnic supermarket sector in the U.S. generating significant revenue in recent years. With a growing interest in diverse cuisines, retailers are eager to expand their offerings of authentic yet accessible dishes.

Maya Kaimal, the founder of Maya Kaimal Foods, commented, "It's wonderful to see Indian flavors continue to gain traction in consumer packaged goods (CPG). The whole reason I started my brand was to bring these flavors into more American kitchens, so I love furthering that mission through a high-quality, forward-thinking brand like Actual Veggies."

The Commitment to Clean Eating


The Chickpea Masala Burger exemplifies Actual Veggies' dedication to providing clean-label cuisine. This product is vegan, non-GMO, kosher, and free from seed oils as well as the top nine allergens, catering to health-conscious consumers looking for flavorful options. With the launch of this new burger, Actual Veggies solidifies its position as a leader in the better-for-you frozen food category, which also includes their renowned veggie burgers and new Super Fries now found in over 7,500 stores nationwide.

As consumer interest shifts toward healthier eating habits and more ethical food sourcing, Maya Kaimal Foods and Actual Veggies collaborate remarkably well, showcasing the potential for global flavors in mainstream grocery products. The Chickpea Masala Burger represents not just a meal option, but a story that connects tradition and innovation. The launch at Sprouts also highlights how supermarkets are taking steps to accommodate the evolving preferences of today’s consumers who seek authentic, diverse flavors in their diets.

Maya Kaimal's journey from cookbook author to the creator of a well-loved brand illustrates her passion for Indian cuisine. Her venture into frozen foods with Actual Veggies signifies a broader trend of celebration and exploration of cultural flavors within the CPG space. For fans of Indian cuisine and healthy eating alike, the Chickpea Masala Burger is an eagerly anticipated addition that promises to be both comforting and complex.

For more information about Actual Veggies and their novel products, visit Actual Veggies. To explore Maya Kaimal's culinary offerings, check out Maya Kaimal Foods.

Topics Consumer Products & Retail)

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