#China #Hisense #Qingdao #Lighthouse Factory #Customer Centricity

Hisense: A New Era in TV Manufacturing

Hisense, a prominent player in consumer electronics and home appliances, has reached a significant milestone in the television industry. On February 3, 2026, the World Economic Forum (WEF) announced that Hisense's Visual Technology factory in Qingdao has been designated as the world's first customer-centric lighthouse factory in the TV sector. This prestigious recognition underscores Hisense's commitment to innovation and its forward-thinking approach to manufacturing.

The Lighthouse Factory Designation

The WEF's Global Lighthouse Network honors factories that leverage advanced digital technologies to enhance customer value, speed to market, and operational performance. In an increasingly competitive global television market, the Qingdao factory faced the dual challenges of rapidly evolving consumer demands and rising cost pressures. To address these challenges, Hisense initiated a comprehensive digital transformation, incorporating cutting-edge technologies such as artificial intelligence, big data analytics, industrial simulation, and virtual reality (VR) into its research, development, and manufacturing processes.

As a result of these efforts, the factory achieved notable improvements across various metrics. The Net Promoter Score (NPS), a key indicator of customer satisfaction, soared to an impressive 84%. Additionally, the factory reduced its research and development cycle times by 34%, cut material costs by 18%, and shortened employee training durations by a remarkable 60%. Perhaps most telling is the 62% decrease in the timeline from capturing customer needs to their actual product implementation, demonstrating efficiency and responsiveness to market demands.

A Commitment to Consumer Needs

Dennys Li, President of Hisense Visual Technology Co., Ltd., stated, "At Hisense, smart manufacturing begins with consumer needs. By building a human-centered manufacturing system, we translate customer insights into real product value with greater speed and accuracy." This focus on consumer-centricity is foundational to Hisense's philosophy, ensuring that innovation is not just about technology but fundamentally about enhancing customer experiences and satisfaction.

This lighthouse designation marks the third recognition for Hisense within the WEF's Global Lighthouse Network. Previously, Hisense's Huangdao facility was recognized as the first Sustainability Lighthouse in the VRF sector and remains the only factory with dual Lighthouse status in the industry. These accolades highlight Hisense's leadership in sustainable, AI-driven manufacturing practices.

Advancements and Future Directions

The Customer Centricity Lighthouse designation is a pivotal step in Hisense's ongoing digital transformation journey and its smart manufacturing strategy. Founded in 1969, Hisense has grown into a global leader in home appliances and consumer electronics, operating in over 160 countries and specializing in high-quality multimedia products, smart appliances, and IT solutions. According to Omdia, the company currently ranks first in the global market for televisions measuring 100 inches or more.

As the innovator behind RGB MiniLED technology, Hisense continues to push the envelope in next-generation display technologies, aiming to enhance both the quality of its products and the satisfaction of its customers. Furthermore, Hisense is an official sponsor of the upcoming FIFA World Cup 2026™, demonstrating its commitment to global sports collaborations that connect with audiences around the world.

In conclusion, Hisense's recent recognition as the first customer-centric lighthouse factory in the TV industry highlights its unwavering commitment to innovative manufacturing transparency, customer focus, and sustainable practices. As the company moves forward, its continued dedication to improving the consumer experience will undeniably set new benchmarks for the electronics industry.