#China #Hisense #Qingdao #AI Technology #Customer Centricity

Hisense Achieves a Groundbreaking Title

In a remarkable achievement for the global electronics industry, Hisense, a leading brand in consumer electronics and home appliances, announced on February 3, 2026, that its Qingdao factory has been awarded the prestigious Customer Centricity Lighthouse title by the World Economic Forum (WEF). This prestigious title recognizes it as the first and only 'Lighthouse Factory' among television manufacturers worldwide, highlighting its commitment towards prioritizing customer needs through innovative approaches in production.

What the Customer Centricity Lighthouse Means

This title signifies that the Hisense Visual Technology Qingdao Factory has joined the WEF's Global Lighthouse Network, an elite group of industrial facilities exemplifying the best in advanced digital technology. These factories improve customer value, accelerate market entry processes, and enhance operational performance by leveraging cutting-edge technologies.

A Digital Transformation Journey

Positioned in a highly competitive international TV market, Hisense's Qingdao factory faced the challenges of rapidly changing customer demands and the need for cost reduction. To combat these hurdles, it has undergone an extensive digital transformation, employing artificial intelligence, big data analytics, industrial simulation technology, and large-scale virtual reality in its R&D and production processes.

These advancements have yielded impressive results. The factory achieved a remarkable Net Promoter Score (NPS) of 84%. The R&D cycle was shortened by 34%, material costs reduced by 18%, and the time necessary to train new employees was cut down by 60%. The overall cycle from identifying customer needs to implementing them in product features was reduced by 62%. Furthermore, the production efficiency for 85-inch TVs improved, reaching a 20-second production cycle, a significant leap forward.

Customer-Centric Philosophy

Dennys Li, President of Hisense Visual Technology Co., Ltd., emphasized the underlying principle behind these innovations: 'At Hisense, smart manufacturing starts with the needs of our customers. By building a human-centered production system, we transform insights gained from customers into real product value, at a faster pace and with greater accuracy.'

Hisense's Qingdao factory is the recipient of the third Lighthouse title within the WEF's Global Lighthouse Network. Previously, the Hisense Hitachi Huangdao factory was awarded the first-ever Sustainability Lighthouse title in the VRF systems segment. This dual recognition reflects Hisense's strong position in sustainable production powered by AI technology.

Leading the Charge in Consumer Electronics

Founded in 1969, Hisense has established itself as a leader in the global market for TVs and white goods, with operations in over 160 countries. Known for high-quality multimedia products and smart home solutions, Hisense has been ranked as a leader in the segment of 100-inch and larger TVs from Q3 2023 to Q3 2025, according to Omdia. The company is recognized as a source of RGB-MiniLED technology, solidifying its reputation as an innovator in the industry.

Additionally, as the official partner of the FIFA World Cup 2026™, Hisense continues to leverage sports collaborations to reach audiences around the world, underscoring its commitment to global outreach and customer engagement.

In conclusion, Hisense's Qingdao factory sets a new standard in the TV manufacturing industry by achieving the esteemed Customer Centricity Lighthouse status, enhancing its reputation as a customer-driven business ready to meet the demands of an evolving marketplace.