#China #Hisense #Qingdao #Lighthouse Factory #Customer Centricity

Hisense's Groundbreaking Achievement in Customer-Centric Manufacturing

Hisense, a leading name in the consumer electronics and home appliance industry, has made an unprecedented mark by having its Visual Technology factory in Qingdao recognized as the world’s first Customer Centricity Lighthouse in the television sector by the World Economic Forum (WEF). This honor represents a significant milestone for the company and underscores its commitment to leveraging advanced digital technologies to create customer value.

The recognition is part of WEF’s Global Lighthouse Network, which celebrates factories that effectively utilize cutting-edge technologies to enhance productivity, speed up time to market, and significantly improve operational efficiencies. In a rapidly evolving global market for televisions, Hisense was under pressure to address shifting consumer demands while managing rising operational costs. In response, the company undertook a comprehensive digital transformation, integrating artificial intelligence (AI), big data analytics, industrial simulation technologies, and extensive virtual reality (VR) applications into their product research, development, and manufacturing processes.

This strategic overhaul has yielded remarkable results for Hisense. Among the most notable outcomes is the impressive Net Promoter Score (NPS) of 84%, which reflects the level of customer satisfaction and loyalty. Additionally, Hisense has reduced research and development cycles by 34%, material costs by 18%, and training times for new employees by an astonishing 60%. The time taken to transform customer needs into product features has decreased by 62%, and production efficiency for 85-inch TVs has improved to an impressive 20 seconds per unit.

Dennys Li, president of Hisense Visual Technology Co., Ltd, articulated the company’s vision by stating, "At Hisense, intelligent manufacturing stems from customer needs. By constructing a human-centered manufacturing system, we translate customer insights into tangible product value with increased speed and accuracy."

With this recent accolade, Hisense has achieved its third Lighthouse designation within the WEF Global Lighthouse Network. Previously, its Hitachi plant was awarded the first-ever Sustainability Lighthouse status in the Variable Refrigerant Flow (VRF) sector, becoming the only factory in its industry to hold two Lighthouse titles. These achievements highlight Hisense's leadership and commitment to sustainable manufacturing leveraging AI technologies.

The Customer Centricity Lighthouse recognition marks a pivotal point in Hisense's human-centered digital transformation journey and its strategy for intelligent manufacturing. Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. They specialize in producing high-quality multimedia products and innovative IT solutions.

According to Omdia data, Hisense currently ranks as the world's number one in the segment for televisions with screens larger than 100 inches (Q3 2023). As a pioneer in RGB MiniLED technology, the company continues to lead in next-generation innovations. Furthermore, as an official sponsor of the FIFA World Cup 2026, Hisense aims to connect its brand with audiences worldwide through extensive sports partnerships.