#USA #Los Angeles #Los Angeles Auto Show #Dunlop #RACER Creator Awards

Los Angeles Auto Show to Launch the First RACER Creator Awards

The highly anticipated RACER Creator Awards are set to debut at the Los Angeles Auto Show, thanks to a collaboration between RACER Media & Marketing and Dunlop. Scheduled for November 20, 2025, during the AutoMobility LA event, this inaugural awards ceremony aims to spotlight storytellers and creators who are redefining automotive culture and motorsports.

“AutoMobility LA continues to evolve as a stage for innovation,” said Terri Toennies, President of the Los Angeles Auto Show. “Hosting the RACER Creator Awards highlights the convergence of creativity, technology, and mobility, bringing together the traditional industry and the emerging generation of automotive content creators.”

The awards recognize individuals transforming how the automotive industry interacts with its fans, including filmmakers, photographers, podcasters, and digital content creators. “The RACER Creator Awards celebrate the creativity that fuels the automotive passion,” added Toennies.

The awards categories include Content Creation, Platform Excellence, Community Leadership, and Special Recognition. An expert panel will assess the nominees, while fan voting will play a significant role in determining the final winners. This approach gives the community an opportunity to engage directly with the awards process and celebrate the talents of creators in the automotive space.

As the primary sponsor, Dunlop emphasizes its long-standing commitment to motorsports performance and the surrounding creative culture. “Dunlop is proud to support the RACER Creator Awards and honor the influencers in the automotive industry,” stated a company representative. Additionally, KYB joins the initiative by bringing the excitement of automotive culture to the event’s arrival experience. Their red carpet at the car show will be accessible to the public, allowing fans to experience the thrill firsthand.

Registrations for the awards are currently open at awards.racer.com, with finalists set to be honored on stage at AutoMobility LA. This celebration not only boosts individual creators but also underscores the automotive industry's ongoing evolution.

About the Los Angeles Auto Show and AutoMobility LA

Founded in 1907, the Los Angeles Auto Show is among the most influential automotive events globally, drawing hundreds of thousands of attendees annually. The event, held at the Los Angeles Convention Center, significantly contributes to the city's economy and remains the largest revenue generator for the venue.

The LA Auto Show will be open to the public for ten full days from November 21 to November 30, including Thanksgiving Day. It invites car buyers, enthusiasts, families, and future-focused fans to explore the best of automotive design, culture, and innovation.

AutoMobility LA, dedicated to press and industry professionals, will take place on November 20, showcasing a full day of vehicle debuts, brand announcements, and programming featuring thought leaders spotlighting some of the brightest minds in automotive and technology sectors.

Stay updated on the latest news, updates, and program information by visiting laautoshow.com and automobilityla.com. Keep an eye on social media channels to follow updates about vehicle debuts and special programming as the event approaches.

For media inquiries, contact [email protected] Follow LA Auto Show on platforms like Instagram, X, Facebook, and LinkedIn for the latest updates.



SOURCE Los Angeles Auto Show