#USA #Englewood Cliffs #LG Electronics #QNED evo #Emmy Awards

LG Electronics: The Official TV Partner of the Emmy® Awards Season

In an exciting announcement, LG Electronics USA has declared its partnership with the Television Academy, becoming the Official TV Partner for the upcoming Emmy® Award Season. This collaboration highlights LG's shared commitment to advancing excellence in television, making quality viewing experiences accessible to audiences across the United States.

The partnership kickstarts an innovative journey that will extend throughout the next award season, demonstrating LG's dedication to delivering premium technology and experiences in entertainment. As a leader in home entertainment solutions, LG aims to enhance the way audiences engage with their favorite shows and performances.

Louis Giagrande, head of marketing at LG Electronics USA, expressed pride in the collaboration: "LG is proud to serve as the Official TV Partner of the Emmy® Season and the Television Academy. This partnership is a natural fit, reflecting our shared passion for cinematic excellence and storytelling that inspires audiences worldwide."

Strategic Visibility and Engagement Initiatives

As part of this strategic alliance, LG plans to roll out high-impact visibility campaigns that will significantly engage consumers. This includes brilliant 4K billboards in Times Square, retail activations in collaboration with major partners, and dynamic social media campaigns aimed at reaching viewers online. These initiatives will ensure that LG's involvement in the Emmy Season resonates with a wide audience, further emphasizing the brand's commitment to outstanding visual quality.

The partnership will spotlight LG's QNED evo AI TVs, recognized for their stunning picture quality and innovative features. With advanced AI upscaling, and supporting features such as Dolby Vision® and Dolby Atmos®, LG QNED evo TVs are designed to elevate the home viewing experience, making it seamless for viewers to dive into Emmy-winning dramas and live television events alike.

To underscore its commitment to the Emmy experience, LG has recently equipped the Television Academy's offices with its state-of-the-art products, showcasing a solid B2B relationship that complements their consumer-facing initiatives. Moreover, LG plans to introduce an exclusive Emmy icon within LG Channels and on the webOS platform. This feature will allow LG TV users direct access to past Emmy Award winners and current nominees, effectively bringing together celebrated moments in television history and highlighting today's most recognized talent.

Enhancing Audience Experiences

Maury McIntyre, President and CEO of the Television Academy, welcomed LG as a corporate sponsor, stating, "As a brand synonymous with innovation and premium viewing experiences, LG embodies the spirit of excellence we celebrate on television's biggest night. Together, we look forward to elevating how audiences experience the magic of television." This sentiment encapsulates the essence of the Emmy Season and the collaborative spirit shared between the Television Academy and LG.

Additionally, the partnership will coincide with LG's consumer promotions during Streaming Week, providing LG product owners exclusive access to deals from top streaming services. This initiative aligns with LG's goal of making the most celebrated television content more accessible, allowing customers to easily enjoy their favorite Emmy-nominated shows and movies.

In conclusion, the partnership between LG Electronics USA and the Television Academy signifies a bold step towards uniting innovation and storytelling, capturing the essence of one of television's most prestigious events. By leveraging its advanced technology and commitment to quality, LG continues to redefine home entertainment, enhancing the viewing experience for audiences nationwide. To discover more about LG's award-winning TVs and innovative product offerings, visit www.lg.com.