Dove Launches Innovative Serum+ Oil Body Wash for Supreme Hydration and Glow
Dove, the leading body wash brand recommended by dermatologists, is set to redefine luxury in skin cleansing with the introduction of its latest innovation, the Serum+ Oil Body Wash collection. This new range combines the affordable luxury of oil washes with high-performance ingredients, making it an attractive option for consumers seeking radiant and healthy skin without breaking the bank.
The Serum+ Oil Body Wash features a unique formulation that includes three different types of oil, each targeting specific skin needs. For instance, the Radiance Oil variant harnesses the power of jojoba and monoi flower notes to promote a glowing complexion, while the Dewy Oil version focuses on offering deep hydration using coconut oil and geranium. Lastly, the Soothing Oil variant soothes and softens the skin with almond oil and sandalwood. This thoughtful blend of oils is designed to provide users with an indulgent experience that leaves their skin feeling luxurious.
One of the standout features of this new body wash is its ability to transform from a golden oil into a rich lather. According to testing, 98% of women involved reported that the body wash made their skin feel exceptionally soft and smooth, a testament to its effectiveness. The 50% glycerin serum formula is clinically proven to deliver these skin benefits, proving that luxurious care and accessibility can indeed go hand in hand.
Dove's Chief Growth Marketing Officer, Marcela Melero, stated, "Dove is setting a new market standard for oil body washes with this innovation." Her words reflect the brand's commitment to providing a high-quality product that maintains the core values of accessibility and care that Dove has championed for decades.
Moreover, the Serum+ Oil Body Wash range is a noteworthy extension of the acclaimed Dove Serum+ Body Wash line, which has garnered multiple awards, including recognition for the Most Awarded Body Wash of 2024. This collection is also free from sulfates and parabens, pH-balanced, vegan, and certified cruelty-free by PETA, ensuring that it meets contemporary consumer standards for beauty products.
Available from February 2026, the new Dove Serum+ Oil Body Wash will be sold nationwide at various retail locations, including mass merchants, drugstores, and online platforms, at a suggested retail price of $12.99 for a 15.3 fl oz bottle. This launch is a significant step for Dove, reinforcing its long-standing goal of making high-quality skincare accessible to all.
Since its inception in 1957 with the debut of its iconic Beauty Bar, Dove has nurtured a mission to provide superior skincare while challenging narrow definitions of beauty. Through numerous initiatives, including the Dove Real Beauty campaign, the brand promotes representations of beauty that are authentic, inclusive, and diverse. Their commitment extends to supporting young people in building confidence and self-esteem, making Dove's ethos resonate far beyond just skincare.
In summary, the launch of Dove's Serum+ Oil Body Wash collection not only signifies a leap in quality and user experience for body care but also aligns with Dove's enduring mission to enhance beauty standards and empower individuals with accessible, effective skincare solutions. As consumers search for products that offer genuine results while promoting self-care, Dove continues to stand at the forefront of the beauty industry, reinforcing the notion that everyone deserves to feel beautiful and cared for in their skin.
The Serum+ Oil Body Wash features a unique formulation that includes three different types of oil, each targeting specific skin needs. For instance, the Radiance Oil variant harnesses the power of jojoba and monoi flower notes to promote a glowing complexion, while the Dewy Oil version focuses on offering deep hydration using coconut oil and geranium. Lastly, the Soothing Oil variant soothes and softens the skin with almond oil and sandalwood. This thoughtful blend of oils is designed to provide users with an indulgent experience that leaves their skin feeling luxurious.
One of the standout features of this new body wash is its ability to transform from a golden oil into a rich lather. According to testing, 98% of women involved reported that the body wash made their skin feel exceptionally soft and smooth, a testament to its effectiveness. The 50% glycerin serum formula is clinically proven to deliver these skin benefits, proving that luxurious care and accessibility can indeed go hand in hand.
Dove's Chief Growth Marketing Officer, Marcela Melero, stated, "Dove is setting a new market standard for oil body washes with this innovation." Her words reflect the brand's commitment to providing a high-quality product that maintains the core values of accessibility and care that Dove has championed for decades.
Moreover, the Serum+ Oil Body Wash range is a noteworthy extension of the acclaimed Dove Serum+ Body Wash line, which has garnered multiple awards, including recognition for the Most Awarded Body Wash of 2024. This collection is also free from sulfates and parabens, pH-balanced, vegan, and certified cruelty-free by PETA, ensuring that it meets contemporary consumer standards for beauty products.
Available from February 2026, the new Dove Serum+ Oil Body Wash will be sold nationwide at various retail locations, including mass merchants, drugstores, and online platforms, at a suggested retail price of $12.99 for a 15.3 fl oz bottle. This launch is a significant step for Dove, reinforcing its long-standing goal of making high-quality skincare accessible to all.
Since its inception in 1957 with the debut of its iconic Beauty Bar, Dove has nurtured a mission to provide superior skincare while challenging narrow definitions of beauty. Through numerous initiatives, including the Dove Real Beauty campaign, the brand promotes representations of beauty that are authentic, inclusive, and diverse. Their commitment extends to supporting young people in building confidence and self-esteem, making Dove's ethos resonate far beyond just skincare.
In summary, the launch of Dove's Serum+ Oil Body Wash collection not only signifies a leap in quality and user experience for body care but also aligns with Dove's enduring mission to enhance beauty standards and empower individuals with accessible, effective skincare solutions. As consumers search for products that offer genuine results while promoting self-care, Dove continues to stand at the forefront of the beauty industry, reinforcing the notion that everyone deserves to feel beautiful and cared for in their skin.
Topics Consumer Products & Retail）
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