Splash: The Exciting New Body Care Line Designed for Kids

Welcome to Splash - The New Kids' Body Care Line



Bath time is often met with reluctance from children, but Splash aims to change that! A brand new body care line specifically designed for kids aged four to ten, Splash comes from the trusted makers of Tree Hut and Baby Magic. By targeting the transitional phase between baby products and more mature skincare routines, Splash presents a playful and gentle solution for children and their families.

What Makes Splash Unique?



The Splash collection offers products that are not only effective but also infused with fun. With a focus on skin-safe formulas, the lineup includes:

  • - 2-in-1 Shampoo + Body Wash
This all-in-one product gently cleans both hair and skin, making it a breeze for parents at bath time. Made with nourishing ingredients like Aloe Vera, Vitamin E, and Chamomile, it hydrates and calms, ensuring a delightful experience.

  • - Bubble Bath
Transform bath time into a bubbly adventure! The Splash Bubble Bath produces a rich foam that cleanses while allowing kids to enjoy a playful atmosphere. Plus, each bottle comes with a bubble wand for added fun!

  • - Body Lotion
Designed to keep kids' skin hydrated throughout the day, the fast-absorbing lotion contains Aloe Vera, Vitamin E, and Jojoba Oil. It’s perfect for encouraging kids to take part in their self-care routines, promoting independence.

With bright, colorful packaging and a delightful gummy bear scent, Splash has instantly transformed the mundane task of bathing into something kids look forward to.

Understanding Modern Parenting Challenges



It's common for parents of young children to feel overwhelmed by daily routines. A study conducted by the Pew Research Center found that over half of parents find balancing work and family life challenging. Recognizing this struggle, the creators of Splash sought to develop a product line that parents would love navigating through. By turning bath time from a chore into an enjoyable activity, Splash is addressing both children’s and parents’ needs.

The Brand’s Vision



Lindsey Scales, Director of Marketing for Splash, emphasizes that the brand's mission is centered around creating an enjoyable experience during bath time. “Kids want to have fun, but they also need to get clean. Our products cater to their playful nature while being gentle and effective,” she said.

Splash is also committed to maintaining rigorous safety standards. All products are dermatologist-tested, hypoallergenic, and free from harsh chemicals such as sulfates, phthalates, and parabens, making them safe for young skin. Splash emphasizes transparency and care, allowing parents to feel confident about the products they choose.

Engaging Experiences with Splash Characters



To further enhance the joy of bath time, Splash features five unique characters, each with their own personality! Kids can follow Sudsy Stella, Learning Lenny, Drippy Dan, Giggling Gabby, and Happy Harper as they embark on fun adventures. These characters bring the Splash brand to life across social media, providing engaging content that resonates with children.

Availability and Access



Excited to try out the Splash collection? The products are currently available at Walmart.com, with in-store availability starting February 9, 2026, and on Amazon in June 2026. Parents can finally look forward to a stress-free bathing experience, enriched with fun and gentle care for their kids.

For more information about Splash and to learn more about its fun and playful approach to kids’ body care, visit Splash for Kids or follow the brand on Instagram and TikTok.

Conclusion



Splash is not just another body care line; it’s a new philosophy surrounding bath time for kids. With a mix of fun and function, Splash is set to become the go-to choice for families seeking effective and enjoyable body care designed specifically for children. Make bathing a joyful experience with Splash today!

Topics Consumer Products & Retail)

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