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Basic Fun! Unveils the DUNGEONS & DRAGONS Questers Toy Line

In an exciting development for the toy industry, Basic Fun! has announced a new partnership with Hasbro to introduce a unique line of toys inspired by the beloved Dungeons & Dragons franchise. Set to debut in July 2026, the DUNGEONS & DRAGONS Questers toy line aims to captivate the imaginations of a new generation—specifically, Generation Alpha.

A Fresh Take on a Classic

The Questers line consists of collectible action figures designed to kindle creativity, storytelling, and play among young adventurers. This new collection will effectively bridge the gap between generations, allowing young fans to experience the iconic themes and creatures that have captivated generations of D&D players.

According to Basic Fun!'s Senior Vice President of Global Brand Marketing Dan Westcott, this collaboration was born out of a shared vision to introduce Dungeons & Dragons to a younger audience in a way that feels accessible and enjoyable. The toys will not only focus on play but also encourage parents who are fans of the franchise to engage their children through imaginative play and collaborative storytelling.

Play Patterns for the Modern Child

Today's young players are drawn to interactive and customizable play experiences. Recognizing this trend, the DUNGEONS & DRAGONS Questers line is poised to offer three distinct collectible scales: Creatures, Adventurers, and Monsters. Each figure will come as a blind-packed collectible, allowing children to surprise themselves with their discoveries. The toys will be fully buildable, enabling kids to mix and match interchangeable parts to create their own personalized characters.

Each package will include a D20 die and a story starter, inspiring kids to narrate their own adventures and enhance the role-playing experience. This focus on creative, hands-on play aligns with the characteristics that define the modern toy landscape—encouraging kids to explore their imagination while also offering repeated play value.

Inspiring Imagination Through Collectibles

The Dungeons & Dragons franchise has long been celebrated for its rich lore and captivating narratives. With the introduction of Questers, Basic Fun! is translating this deep storytelling into a format that resonates with children aged five to eight. As Dungeons & Dragons grows its presence in mainstream pop culture, it remains essential to maintain its core values of imagination and connection.

Kara Kenna, Franchise Creative Director at Wizards of the Coast, echoed this sentiment, describing the Questers line as an exciting gateway for children to delve into the world of fantasy. The collaboration between Basic Fun! and D&D signifies a shared commitment to enhancing children's play experiences and creating a new generation of adventurers.

The Launch and Future Outlook

The Questers line is set to roll out at major toy retailers globally starting in July 2026. With its emphasis on customization, imaginative play, and connection to the expansive Dungeons & Dragons universe, this new line is poised to be a game-changer in the toy industry.

Basic Fun!, headquartered in Boca Raton, FL, has built a reputation for designing classic and innovative children’s entertainment products. By working closely with Hasbro, a leader in the games and toy industry, they are ensuring that this new venture in the Dungeons & Dragons franchise will not just be a product line, but a movement inviting kids and families to explore, create, and embark on adventures together. Fans of all ages can look forward to welcoming the magic of Dungeons & Dragons into their homes in a new, exhilarating form that promises to enrich lives through imaginative play.