Whatnot Sellers Join Forces for Veterans Day Fundraiser to Aid Homeless Veterans

Whatnot Sellers Unite for Veterans Day Fundraiser

On November 11, 2025, an unprecedented collaboration is set to take place on the Whatnot app, uniting some of the platform's top sellers for a noble cause. This event, designed as a live charity show, will directly benefit the National Coalition for Homeless Veterans (NCHV). Streamed from the NCHV office in Washington, D.C., the four-hour event will run from 7 PM to 11 PM EST.

The lineup features well-known Whatnot personalities, including the leading expert in sports trading cards, Joe Hollywood (@JoeHollywood), and three other top luxury sellers: @LisaSalLuxuryExp, @MarysHouseofStyle, and @GoldPawnership. Together, they boast a follower count that exceeds 600,000, showcasing the influence and reach that this collaboration will harness to support America’s veteran community.

Each seller will host their own one-hour segment, introducing their unique style and selected items to their respective audiences. After each segment, the audience will be redirected seamlessly to the next seller's stream, creating a continuous experience that unites various communities under a single mission — to support homeless veterans.

As part of the evening's excitement, viewers can look forward to free giveaways, with each hour featuring one exclusive high-end item donated by the hosts. Additionally, the sellers will showcase unique NCHV co-branded merchandise, including tumblers, sticker sheets, and challenge coins. Every dollar raised during the event (after the Whatnot seller fees) will be directed towards the NCHV’s efforts to eradicate veteran homelessness across the nation.

This charity show marks the fifth collaboration for Joe Hollywood in the past year alone, during which he and his fellow sellers have managed to gather over $250,000 for charity, supporting various admirable causes, such as Toys for Tots and Boston's Children's Hospital.

To mark its inception in 1990, the NCHV has continually advocated for ending veteran homelessness, serving as the primary voice in this vital mission. The urgency of their work is highlighted by the ongoing need to address homelessness among veterans, a challenging issue that requires community support and action.

People interested in participating in this impactful event can bookmark the event’s page here. Each addition of live streams not only promotes a sense of unity but also amplifies the call to action to support veterans who have selflessly served the nation.

In a heartwarming finale, the event aims to support a less-known but passionate seller who is a veteran himself. As the stream concludes, Gold Pawnership will generously redirect their audience to this seller's channel, providing them with invaluable exposure and potential customers, exemplifying the true spirit of community and mutual support that characterizes such efforts.

If you wish to learn more about NCHV or wish to make a personal contribution, you can visit NCHV's official website or call 1-800-VET-HELP. Together, we can make strides toward improving lives and ensuring veterans receive the support they deserve.