#Japan #Osaka #Labor Safety #Matsuo Sonama #Health Campaigns

Matsuo Sonama Takes Center Stage in New Workplace Safety Campaign

The Central Labor Disaster Prevention Association (Chusai-bo) has recently appointed the talented model and television personality, Matsuo Sonama, as the face of its 2027 safety campaign posters. This initiative aims to foster safer and healthier work environments for everyone. With the official launch scheduled for November 2, 2026, both the annual slogan poster and the health and safety poster will be available for purchase.

Promoting Safety and Health: The Annual Slogan Poster

Chusai-bo's annual slogan, "No Errors, Zero Accidents: Everyone is a Star in Our Safe Workplace," encapsulates the importance of proactivity in preventing workplace accidents. Instead of relying solely on major successes, the campaign encourages individuals to consistently check their surroundings and communicate effectively. This approach promotes safety by emphasizing that everyone should participate in daily checks to prevent errors that could lead to accidents.

The pricing for the annual slogan poster is set at 484 yen (including tax), with sales continuing until late October 2027. Individuals can conveniently order the posters from the Chusai-bo's official website.

The Eye-Catching Safety and Health Poster

In the accompanying health and safety poster, Matsuo Sonama appears beside a striking large zero (0), symbolizing a call for zero accidents. The Zero Accident Movement, underpinned by the principle of respecting human life, requires active participation from all employees in prioritizing health and safety measures. The ultimate goal is achieving no labor accidents and no diseases, creating a vibrant workplace culture where everyone is engaged in accident prevention activities.

Matsuo's message is clear: he hopes workers will be more conscious about their safety and health, contributing to a workplace free from disasters. This informative poster is also priced at 484 yen (including tax) and is available for sale during the same period as the annual slogan poster.

Exclusive Interviews and Messages from Matsuo Sonama

To coincide with the poster launch, Chusai-bo will release an interview and message video featuring Matsuo Sonama on their official website. In the interview, Matsuo will share insights into his career beginnings, current projects, and personal commitments to maintaining safety and health standards. He aims to communicate a heartfelt message about the significance of safety and health in the workplace.

The interview will be available online starting November 2, 2026, so fans and workers alike should tune in to gain valuable insights from Matsuo.

Additionally, Matsuo's interview will also be featured in the January 2027 issue of Chusai-bo's monthly publication, "Safety and Health Plaza." This publication seeks to further spread awareness about workplace safety and health initiatives.

About Matsuo Sonama

Matsuo Sonama, born on May 26, 2010, in Osaka, has made a mark in Japanese entertainment through his roles as a model and a television personality. From 2020 to 2025, he was a regular on NHK E-Tele’s "Tensai Terebi-kun" as a member of the show’s cast. In 2023, he garnered significant attention by winning the Grand Prix at the Nicola Model Audition 2023, propelling him into a successful modeling career. His appearances on popular variety shows and dramas, such as "GTO," showcase his versatility and appeal. You can find more about Matsuo on his official site and on social media platforms like Instagram and Twitter.

Central Labor Disaster Prevention Association

The Central Labor Disaster Prevention Association, officially recognized as a special private foundation under the Labor Disaster Prevention Group Law since its establishment on August 1, 1964, is dedicated to reducing workplace accidents through proactive safety measures. It aims to create a culture of safety, health, and well-being among workers via education, technical guidance, events, and publishing efforts.

For more information about Chusai-bo and their initiatives, visit their official website and online store.