#Japan #Tokyo #YOMIKO #PRUS #Integrated Communication

YOMIKO Launches PRUS: A New Era of Integrated Communications

YOMIKO, a prominent advertising agency based in Tokyo, has embarked on a revolutionary initiative by launching "PRUS," an in-house creative boutique designed to merge corporate communication with societal needs. As the world evolves, so do the expectations placed upon businesses to not only thrive but to contribute positively to society. The formation of PRUS underscores YOMIKO's commitment to fostering innovative communication strategies that resonate with modern consumers.

In recent years, complex societal issues coupled with the diverse values of consumers have changed the landscape of corporate communication significantly. Traditional methods of engagement often fail to resonate in today's fast-paced environment where the influence of social media accelerates information dissemination. Consumers now demand that businesses not only articulate their values but also demonstrate genuine commitments to the social fabric they are part of.

To meet these modern demands, YOMIKO has established a specialized team known as "PRUS," which stands at the forefront of integrated communication design, anchored in PR insights. PRUS is tasked with understanding social trends and consumer insights, crafting innovative proposals that transcend conventional means of communication. Their objective is to provide clients with effective solutions for a myriad of challenges they face in this transformative era.

The cornerstone of PRUS's approach is what they term "PR Driven Marketing Communication." This strategy integrates perspectives that move people and communities, combining elements of advertising, public relations, digital media, and event management to support both business growth and the creation of societal value in tandem.

Looking forward, PRUS aims to enhance its strategic proposals by leveraging the unique knowledge and expertise of its members while also strengthening partnerships with external collaborators. This broader network will equip PRUS to respond more swiftly and flexibly to the diverse challenges businesses encounter today.

YOMIKO remains steadfast in its mission to contribute to both the growth of its clients and the co-creation of value with society through its innovative PR-driven communication strategies.

About PRUS

PRUS operates as a creative boutique within YOMIKO and thrives on providing integrated communication strategies focused on PR insights. Its goal is to strike a balance between addressing corporate challenges and delivering societal value. From strategic design to implementation, PRUS offers seamless support for its clients, ensuring that each campaign is not just a message but a movement.

Meet the Team

• - Kazuki Shirahata, Communication Director: With a background in production, Kazuki joined YOMIKO in 2016. He has worked with a spectrum of clients, from major automotive brands to amusement parks, and specializes in integrated promotional strategies that merge PR insights with creative concepts. His award-winning work has been recognized at prestigious venues such as Cannes Lions and ADFEST.

• - Hoshi Kamiyama, Activation Planner: Hoshi transitioned from advertising sales and production to YOMIKO in 2020. His expertise spans various sectors, including automotive, beverages, food, commercial real estate, and sports. He excels in creating plans that integrate both online and offline elements, having received accolades such as the Silver Award at the JPM Promotional Marketing Awards.

• - Iori Tsuji, Planner: After gaining experience in a PR firm, Iori joined YOMIKO in 2022. She strives to develop engaging ideas that clients want to share, blending seriousness with a playful spirit. Her creative skills were honored when she won the Grand Prize in the Environmental Day Advertisement Catchphrase category.

In conclusion, as YOMIKO embarks on this new chapter with PRUS, the agency is poised to not only elevate its communication strategies but also to contribute meaningfully to the societal landscape, embodying the essence of modern corporate responsibility.