Experience the Latest in Korean Beauty Trends at K-BEAUTY ON in Ueno Marui!

Discover K-BEAUTY ON: A New Hub for Korean Beauty

A new shopping destination, K-BEAUTY ON, has officially opened at Ueno Marui on the first floor, bringing the latest in K-beauty to Japanese consumers. This exciting venture, operated by Marui Co., Ltd., is dedicated to providing exclusive access to coveted Korean brands that are yet to hit the Japanese market. Following successful launches in Hakata and Shibuya, K-BEAUTY ON marks its presence as the third store, poised to deliver the freshest K-beauty trends to the Ueno area.

Experience the Future of Beauty with AI Technology

K-BEAUTY ON isn’t just another beauty shop. Equipped with state-of-the-art AI skin diagnostic technology, this store offers customers a personalized shopping experience more interactive than ever before. The system analyzes skin conditions to suggest skincare and makeup products tailored to individual needs. This innovative approach allows consumers to select Korean cosmetic products that best suit their skin, with the unique opportunity to test products in-store before making a purchase, ensuring satisfaction with every choice.

What Does K-BEAUTY ON Represent?

The mission behind K-BEAUTY ON is to share the essence of K-beauty worldwide and boost its presence in the market. The store's logo, inspired by the South Korean flag, merges the letters “K” and “B” to symbolize a fusion of Korean heritage and beauty. It embodies a commitment to leading K-beauty trends in Japan through physical locations and pop-up events.

Features of the Ueno Marui Location

The Ueno Marui store stands out as a showroom-style space, catering to both domestic and international tourists visiting the vibrant Ueno area. It serves as a gateway for customers to experience Korean beauty firsthand. With a diverse range of products from skincare to makeup, K-BEAUTY ON is here to make authentic K-beauty accessible to everyone, specifically targeting those who have limited experience with Korean cosmetic brands.

A Personalized Shopping Experience

In response to the rising popularity of Korean beauty, many consumers have expressed the desire to try products before committing to purchases. K-BEAUTY ON addresses this by offering a hands-on approach to selecting products. Customers can navigate a variety of skincare and makeup options that align with their skin condition, all thanks to the AI technology that visualizes hydration levels, skin texture, and balance. This service mitigates the difficulty of choosing products based solely on online reviews and suggestions.

Brands You Can Discover at K-BEAUTY ON

K-BEAUTY ON showcases a curated selection of brands that are making waves in South Korea:

- Suelo: Focuses on the essential benefits of ingredients rather than just what they contain, blending natural power with science. Their PPC Body Cream is a favorite among professionals for its formula that supports skin elasticity and hydration, all while being easy to use.

- Blancdiva: Celebrates diversity and encourages individuals to express their uniqueness through beauty. Their Gleam Coverage Cushion offers long-lasting coverage, making it a go-to product for flawless skin.

- Oniro: Aims to enhance natural beauty by helping skin regain its strength without heavy reliance on cosmetics. Products like Kombucha Cica Radiance Essence provide deep hydration and a radiant appearance, perfect for tired skin.

Grand Opening Event

To celebrate the launch, from August 10th to August 16th, K-BEAUTY ON will host a Korean Cosmetic Filling Event, allowing customers to fill a bucket with select popular tints and skincare items for just 3,500 yen. This initiative invites customers to test and experience products from brands that are otherwise unavailable in Japan. Stocks are limited, so participants are encouraged to act quickly as items will be available on a first-come, first-served basis.