#Japan #Shibuya #HQ #Recruitment Branding #Moeko Furuta

Recruitment Branding Insights Event

An exclusive gathering focusing on recruitment branding is set to take place in Shibuya on July 30, 2026, featuring Moeko Furuta, the Vice President of Human Resources at HQ. This event is part of the HR Leaders Community, hosted by United Recruitment, a subsidiary of United Corporation.

Event Overview

As the recruitment market evolves, merely posting job vacancies is no longer enough to attract candidates. Especially for startups and growing companies, effectively communicating a company’s allure, core values, and the passion behind the team is crucial for successful recruitment. The challenge lies in designing a message that resonates with potential candidates while connecting it to broader business objectives.

Moeko Furuta will lead discussions on various themes related to creating effective recruitment strategies. These include:

• - Understanding the current landscape of recruitment branding.
• - Design of recruitment messaging based on business insights.
• - Articulating the appeal of the organization during the startup and growth phases.
• - Developing communication strategies that resonate with candidates and enhance recruitment efforts.
• - Integrating multiple platforms like job postings, social media, and personal interactions to deliver a cohesive message.
• - The critical role of a VP of HR in bridging management, business, and human resources.

This gathering provides an excellent opportunity for HR leaders to engage with Furuta in a more intimate setting, facilitating deep conversations about the pressing issues within recruitment branding today. This is especially relevant given the increasing difficulty in gaining visibility and creating points of contact with candidates in the competitive job market.

Background and Purpose

The diminishing effectiveness of traditional recruitment strategies necessitates a shift in focus. Candidates often seek more than just job titles; they want to understand the underlying business vision and the values that the organization promotes. In particular, understanding how to convey messages that resonate with potential hires becomes paramount for success.

United Recruitment aims to provide a platform where HR leaders can collaborate and learn from each other’s experiences and insights. This event represents a proactive step towards addressing the challenges of recruitment branding and will lay the groundwork for future learning opportunities.

Details of the Event

• - Date: July 30, 2026
• - Time: 20:00 to 22:00
• - Location: Shibuya (specific details will be provided to confirmed participants)
• - Guest Speaker: Moeko Furuta, VP of HR at HQ
• - Capacity: Limited to 8 participants
• - Registration Method: Pre-registration required, with a selection process in case of high demand
• - Target Audience: HR Leaders and above
• - Fee: 3,000 JPY (including tax) - receipt available upon request

Participants are encouraged to sign up via the registration link: Sign Up Here.

Speaker Profile

Moeko Furuta has been with HQ since its inception, playing critical roles in customer service and operations before becoming VP of HR. She is deeply involved in initiatives to revolutionize the benefits industry by transforming perspectives on employee welfare from a cost into an investment. Furuta aims to align recruitment efforts closely with both the business's growth and its core values, ensuring that candidates receive compelling and authentic messages about the organization when applying.

HR Leaders Community

The HR Leaders Community is a collaborative network for HR leaders and professionals, providing ongoing educational opportunities and discussions on important HR topics, including recruitment, organizational development, talent management, and HR technology. The focus on effective communication strategies remains a key theme.

About United Recruitment

United Recruitment specializes in recruitment support services, utilizing expert knowledge to enhance hiring processes and foster successful connections between employers and candidates. For more information about our services, visit United Recruitment.

For inquiries regarding this event, please contact Yoshiki Baba at United Recruitment: email - [email protected].