#Japan #Tokyo #San-X #Sumikko Gurashi #Night Routines

Introducing the New "Sumikko Gurashi Night Routine" Product Line

San-X Co., Ltd, headquartered in Chiyoda, Tokyo, is excited to announce its upcoming release of the new "Sumikko Gurashi Night Routine" product line scheduled for July 2026. This delightful collection features the beloved Sumikko Gurashi characters depicted in their unique nighttime activities, all illustrated with a whimsical touch that sets it apart from previous themes.

In this new line, fans can expect to see Sumikko characters engaging in their pre-sleep rituals, donning cute hairbands, snuggled in cozy blankets, and surrounded by their favorite items. This imaginative nighttime portrayal is designed to appeal to both children and adults, inviting everyone to join in the cozy atmosphere.

Highlights of the Product Line

Among the featured items is the popular Tenori plush, showcasing adorable Sumikko characters in nightcaps and hairbands. There is also a new offering from the Dress-Up Sumikko series, which includes a set of sleeping bags, pajamas, and eye masks. These items are perfect for bringing the enchanting world of Sumikko Gurashi into your home and enhancing your bedtime experience.

Additionally, the product collection includes trendy everyday items, such as mini clear pouches and acrylic keychains, which are practical for daily use and a delightful reminder of the Sumikko Gurashi charm. These accessories are perfect for adding a cozy touch to your home time or relaxation moments.

A Closer Look at the "Night Routine" Theme

The "Night Routine" theme is characterized by its unique, soft illustrations that show Sumikko characters engaged in their usual nighttime activities. Whether wrapping themselves in a blanket or pulling on a comfy hairband, the characters are depicted in a way that feels relatable and heartwarming.

Sample Product List

Here is a sneak peek at some items you can look forward to:

• - Stickers (330 JPY each, tax included): Waterproof and UV-coated.
• - Mini Pouches (880 JPY each, tax included).
• - Acrylic Keychain Collection (990 JPY each, tax included): Six designs available (five regular and one secret).
• - Nemusuy Plushies (1,430 JPY each, tax included): Available in six different designs.
• - Tenori Plushies (1,430 JPY each, tax included).
• - Dress-Up Sumikko (1,078 JPY - 1,320 JPY each, tax included): Different dress-up options available.

Please note that availability may vary by store, and certain items may be subject to limited quantities. Additionally, product designs and launch dates are subject to change without notice.

About Sumikko Gurashi

Since its introduction in 2012, Sumikko Gurashi has captured hearts with its key concept of finding comfort in the corner. These charming characters embody a slightly negative yet surreal narrative that resonates with a wide audience. Many people see themselves in the Sumikko characters, who prefer to occupy the corner seat on the train or aim for the secluded spot in a cafe.

For more information on the Sumikko Gurashi characters, visit the official website here.
For the San-X online shop, visit here.
Find a store near you here.

About San-X

San-X is known for creating over 1,000 unique original characters, including favorites like Rilakkuma, Sumikko Gurashi, and Tarepanda. Through a range of products and event promotions, San-X continues to share the whimsical charm of its characters with the world, striking a balance between cute and slightly absurd humor, truly resonating with audiences worldwide.

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