Exciting Updates at the Kewpie Mayonnaise Fan Club: A Community for Enthusiasts

Revamped Kewpie Mayonnaise Fan Club: A Hub for Enthusiasts

The Kewpie Corporation, based in Shibuya, Tokyo, has announced the relaunch of its membership-based community site, the Kewpie Mayonnaise Fan Club, on August 1, 2025. This site serves as a gathering place for mayonnaise lovers, allowing them to engage in discussions, learn about the history and secrets of Kewpie mayonnaise, and partake in exciting community events.

As part of the relaunch, the site aims to draw in members with engaging visuals of mayonnaise and vegetables, symbolizing the joy of culinary creativity. To celebrate the new beginning, Kewpie will hold a giveaway campaign from August 1 to September 30, where 100 lucky participants can win exclusive Kewpie merchandise.

What is the Kewpie Mayonnaise Fan Club?

The Kewpie Mayonnaise Fan Club is an interactive platform for mayonnaise fans, designed to facilitate easy communication among members regardless of age or gender. Named with the spirit of fun in mind, the "Fun Club" embodies the enjoyment that Kewpie mayonnaise brings to everyday life. The community has reached its 12th year of establishment, boasting over 140,000 members as of July 2025.

The revamped platform promises a user-friendly experience, akin to social media, enabling fans to effortlessly browse through posts and share their mayonnaise inspirations. Members can now reference recipes through photos and foster communication with other enthusiasts more easily than ever.

New Features to Enhance User Experience

The updated fan club introduces a unique feature of earning badges. Members can accumulate points through various actions such as registering, logging in daily, posting comments, and liking others' content. These points help elevate their ranks, granting them access to Kewpie-themed badges and exciting rewards as they enhance their community involvement.

To ensure that member feedback shapes the club's future, Kewpie hosted a "Fan Club Discussion Meeting" on June 24. Sixteen members participated in lively exchanges with Kewpie employees about their expectations and suggestions for enhancement. Feedback ranged from wanting to learn Kewpie staff’s favorite mayonnaise recipes to increasing opportunities for real-life events for closer interactions among fans and employees. These insights will significantly influence the community's next steps.

Exciting Giveaway Campaign

In line with the launch celebration, Kewpie will undertake a feedback and intent campaign from August 1 to September 30. Members are encouraged to share their thoughts and aspirations for the newly revamped fan club in the designated topic areas. Participants will have a chance to win a Kewpie Mayonnaise set (450g) along with a special red Kewpie apron.

For those who haven't set up a Kewpie ID yet, it's essential to register beforehand to participate in the fan club. The Kewpie ID allows access to various services across Kewpie's digital offerings.

Looking Ahead

Through the expansion of delightful content that brings Kewpie’s charm closer to the audience, along with initiatives that foster collaborative experiences between fans and Kewpie employees, the brand aims to enhance the joy of food for a wider community. As the Kewpie Mayonnaise Fan Club evolves, its core mission remains—to create an inclusive and engaging environment for all mayonnaise lovers to explore and enjoy the delightful world of Kewpie.

As we look forward to the next chapter in the Kewpie Mayonnaise Fan Club journey, fans can expect even more interactions, learning, and scrumptious mayonnaise-filled fun!

Join the community today at Kewpie Mayonnaise Fan Club and be part of the exciting transformation!