#Japan #Tokyo #Fancrew #Chiropractic #Cleanliness

The Influence of Cleanliness in Chiropractic Clinics on Customer Retention

Recent consumer research reveals a striking correlation between the cleanliness of chiropractic clinics and customers' intentions to return. Conducted by Fancrew Inc., a leading company in consumer analysis, this survey offers critical insights into how hygiene impacts patient satisfaction and retention rates.

Summary of Findings

In a survey involving 973 participants, comprising 197 men and 776 women, it's evident that 94% of respondents believe that cleanliness significantly influences their decision to revisit a chiropractic clinic. When asked about the cleanliness' effect on their likelihood of booking a subsequent appointment, 90% acknowledged its importance.

One of the most telling findings indicates that a predominant concern among consumers revolves around potential hygiene issues, particularly regarding treatment beds and pillows. A significant 69% of respondents expressed that they are particularly concerned about hair, dirt, and odors associated with these items. Following this, 13% of participants noted concerns regarding the smell and cleanliness of towels used during treatments.

Detailed Survey Insights

The survey results provide a comprehensive outline:
1. 94% of participants stated that clinic cleanliness greatly affects their decision to revisit.
2. 90% admitted that cleanliness plays a crucial role in deciding whether to schedule another appointment.
3. 69% focus on the condition of treatment beds and pillows as their primary concern regarding cleanliness.


These insights point to a significant factor that chiropractic clinics must address to increase customer retention effectively. It is clear that maintaining high standards of cleanliness is not just beneficial but vital in fostering trust and encouraging repeat visits from clients. The research covered further aspects surrounding the customer experience, such as wait times, totaling 22 questions.

Methodology of the Research

Conducted between August 27 and September 15, 2025, the survey utilized an internet-based approach targeting general consumers registered with Fancrew, which has a user base of over 1.5 million individuals across Japan. The comprehensive nature of the survey allows for a well-rounded understanding of consumer perceptions regarding cleanliness and other operational factors in chiropractic clinics.

Fancrew encourages businesses to leverage these insights to enhance their service delivery methods and address customers' cleanliness concerns effectively.

For more information or access to detailed survey results, businesses and interested parties are encouraged to reach out directly to Fancrew. When referencing this survey's findings, please cite the source as “Fancrew Inc. Survey.” For online references, linking to Fancrew’s website is requested.

About Fancrew

Fancrew Inc. specializes in analyzing customer and employee feedback through proprietary technology aimed at optimizing operations across various industries. Their services include customer visit analysis, consumer monitor surveys, promoting sales in storefronts, and more.

For further inquiry, please contact:

• - Company Name: Fancrew Inc.
• - CEO: Taketo Yamaguchi
• - Capital: 100 million yen
• - Established: August 26, 2004
• - Location: 1-10-5 Iwamoto-cho, Chiyoda-ku, Tokyo, TMM Building 4F
• - Phone: 03-4400-6630
• - Fax: 03-5809-1468
• - Website: Fancrew

With the findings from this survey, it is crucial for chiropractic clinics to prioritize cleanliness as a means to enhance customer experience and loyalty.